Marketing Co-op
Bobcat Company is the leading international manufacturer of compact loaders, excavators, attachments and other compact equipment. We are looking for motivated individuals to assist our Marketing Department with the development and execution of a broad range of marketing research and communication activities.
You’ve spent a great deal of time in the classroom learning about marketing concepts. Now we’re giving you a chance to put that learning into practice. As a Bobcat co-op, you’ll learn solid marketing practices from some of the best in the industry. You’ll have a hand in planning and executing market research and marketing communications projects right alongside Bobcat’s marketing professionals. In addition, you’ll gain exposure to the wide variety of tasks performed within the functional areas of a corporate marketing department. These functional areas include internet marketing, competitive intelligence, training, dealer development, dealer communications, public relations, product marketing and markets marketing.
As a Marketing Co-op, you’ll gain valuable work experience doing:
Market research projects which involve identifying appropriate data sources, collecting and analyzing that data, then preparing and presenting recommendations.
Research key industry issues, challenges, trends and topics to support the development of marketing plans, solutions and strategies
Launch a new project and develop a plan, from start to finish, resulting in a corporate decision based on the findings.
Conduct phone and email surveys and present the results.
Provide support for special marketing projects, events and tasks as assigned.
To be considered, you should:
Be of Junior or Senior status and be seeking a bachelor’s degree in Marketing, Communications or a Business related field
Be able to commit to Bobcat for the entire term of the co-op (8 months) and be able to work a minimum of 20 hours per week.
Be proficient in Microsoft Office products (Excel, Word, Powerpoint). Previous data analysis and analytical skills are desired.
Be able to adapt to working in a corporate setting.
Be able to independently work through a project from start to finish with limited supervision, as well as have the skills to work collaboratively on a team.
Have the vision to identify problems, make recommendations and provide creative solutions.
Possess strong communication skills, including the ability to effectively present to a group.
Previous internship and marketing experience is a strong plus.
Apply now
