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Trademark Information

It's not "a Bobcat."

It's a Bobcat skid-steer loader.

Since Bobcat Company invented the skid-steer loader more than 50 years ago – and created the compact equipment industry along with it – some people mistakenly call any skid-steer “a Bobcat.” Well, just like all skid-steers aren’t created equal, not all skid-steer loaders carry the Bobcat® brand.

So please only use the word “Bobcat” when referring to genuine Bobcat products. And please only use “Bobcat” as an adjective preceding the genuine Bobcat product you are referencing – like Bobcat skid-steer loader, Bobcat compact track loader or Bobcat mini excavator.

Doing so will ensure your Bobcat brand equipment retains the value you and the industry place on it.