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Summer 2007

Bobcat Equipment Delivers Top Income for Rental Center

If something works—and works well—why change? That's the philosophy of Kevin Crowl, owner of Ben's Rental, Westminster, Md.



Kevin Crowl

Kevin Crowl likes the excellent trade-in value of Bobcat equipment.

The family-owned business, started by his father Ben 43 years ago, has carried Bobcat® equipment for more than three decades. Currently he has a dozen loaders—skid-steer and compact track—and seven 331 excavators, plus several attachments, purchased from Metro Bobcat, Gaithersburg, Md.

"Bobcat products have generated a very good return on investment for us over the years," says Crowl. "We keep our loaders for about 1,000 hours and our excavators for 1,500 hours. Those hourly totals translate into about two-and-a-half to three years. The machines have paid for themselves before it’s time to purchase replacements. The trade-in value of Bobcat equipment is excellent. So you can see the profit potential."

Crowl reports he makes substantially more income on his compact track loaders compared to his skid-steer loaders. "Our T190s and T300s bring in more than twice as much money as the skid-steer loaders (453, S130 and S150)," he says. "And, of course, the compact track loaders are being rented earlier in the spring and later in the fall."

His 331 excavators are also big revenue producers. "These machines are among the most popular items in the store," says Crowl. "While contractors have rented them for years, they are becoming more popular among homeowners. I think that's because Bobcat excavators are so easy to operate and can do a lot of work in a short amount of time."

Ben's Rental, operating from a single location, has a customer base that is 60 percent contractors and 40 percent homeowners. Both groups come in the door asking for Bobcat equipment. "Like me, they know Bobcat products deliver reliability, durability and ease of operation," says Crowl. "I also know that my dealer provides top-of-the-line service. Bobcat equipment and dealer support is an unbeatable combination."

That's why Crowl concludes by saying: "If you are going to be in the equipment rental business you should have Bobcat products. Otherwise, you are short-changing yourself."