Professional Bull Rider, Jess Lockwood

Bobcat and Jess Lockwood Bring Raw Power to the Ranch – and the Rodeo

As a top competitor in a tough sport, Jess Lockwood knows that with a combination of agility, a strong grip and an ability to roll with the punches, you can ride out anything. Maybe that’s why he so thoroughly demonstrates Bobcat-level standards of performance, toughness and versatility in his professional and personal life. 

I'm a customer first. I just happen to ride bulls well enough, that now they are a partner. When I can pair up with a brand or a product that I already know, it’s perfect and I couldn’t be more excited about this partnership.

Jess Lockwood

Professional Bull Rider

Lockwood, who won his first world championship in 2017 and his second in 2019, became the youngest bull rider to win two world championships. He is anticipated to be a top contender for the 2021 PBR World Championship as well. When he is not competing in the bull ring, Lockwood is a full-time cattle rancher on his family’s ranch in Volborg, Montana, where he uses his Bobcat® equipment

Bobcat Equipment: In Sync with Lockwood’s Lifestyle 

Jess owns the property of his dreams, and he puts Bobcat equipment to the test each day, whether it’s caring for his cattle, taking on special projects or simply getting around his large property in less time. 

High-Powered Partnership

Lockwood has a natural affinity for “One Tough Animal®,” and that’s no bull – at least not in this case.

I use my Bobcat equipment every single day on the ranch.

Jess Lockwood

The partnership includes Lockwood displaying a Bobcat logo on his bull riding shirt, vest and helmet during competitions, as well as serving as a spokesperson for Bobcat.

Jess Lockwood's Equipment

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Utility Vehicles Pro bull rider Jess Lockwood and his dog stand by his Bobcat utility vehicle.

Utility Vehicles

Jess is passionate about the great outdoors. His Bobcat utility vehicle helps him get around his large Montana ranch.
Compact Excavators Jess Lockwood runs a Bobcat compact excavator on his property.

Compact Excavators

With his E35 compact excavator from Bobcat, no project is too much for Jess to handle.
Zero-Turn Mowers Jess Lockwood poses next to his Bobcat zero-turn mower.

Zero-Turn Mowers

Jess keeps his home and acreage looking pristine with his Bobcat zero-turn mower.