Bobcat Branding & Trade Dress
The Bobcat brand is known worldwide, initially for the skid-steer loader that started to carry the Bobcat name in 1962. Today, there are countless other types of compact equipment that carry the Bobcat brand. See how the brand and product trade dress have changed over 60 years.
Explore More About Bobcat's History
Corporate Timeline
See how the company grew, how product lines came and went, and the results of three ownership changes. Watch film clips that show how the products were marketed.
Product Timeline
Follow the development of the three major product groups: skid-steer loaders, compact track loaders and compact excavators. Timelines cover major model launches and the innovations tied to each.
Branding and Trade Dress Timeline
While the Bobcat brand hasn’t changed since its introduction in 1962, trade dress -- what appears on the product -- has changed dramatically.