We empower people to accomplish more.

About Bobcat Company

Bobcat is a global brand with employees and manufacturing facilities worldwide. We are proud of what we create, the value we provide and the relationships we build – all while helping people succeed. Customers use our machines and technologies to accomplish more in construction, agriculture, landscaping, rental, grounds maintenance, utilities and other applications. Both the people behind our brand and the equipment we manufacture are tough, agile and versatile. Bobcat equipment fosters a sense of pride and inspires confidence on even the most challenging job sites.

Brand Excellence

Since our invention of the skid-steer loader – which created the entire compact equipment industry – we’ve built our reputation on performance and dependability. We make equipment designed to empower customers and operators to accomplish more, be smarter and tackle any jobsite with full confidence.

Innovation Leadership

Innovation is at the core of everything we do. We continue to be the leader in compact equipment by pioneering major advancements, developing leading technologies and pioneering new products, services and possibilities for our customers.

Powered by People

Our longstanding success has only been possible thanks to the people pushing it forward. The dedication and passion our employees have for delivering the best products and service is unmatched. Our integrated, global team makes lives, businesses and communities better and stronger.

Community Partnership

Bobcat Company is committed to investing time and resources in the communities where our customers, dealers and employees live and work. We have a long history of community involvement – supporting our employees in charitable contributions and volunteer organizations every year. We’re proud to partner with many organizations that support various initiatives within our communities.

Next is Now

We are building what is next and putting that vision to work right now

Doosan Bobcat is a leading global company that has established a unique position in business areas including compact construction equipment, portable power, various attachments and utility equipment through continuous change and innovation for the past 60 years. We are leading the global “Compact Equipment” market with the highest level of product competitiveness and a strong sales network. With increasing emphasis on work efficiency, productivity, convenience, and safety, the construction equipment industry has been experiencing a rapid change in its market environment. This trend accelerates the transition to smart construction machines such as digitalization of key functions and connectivity between equipment, worker and infrastructure.

Doosan Bobcat is driving the change with confidence that can only be earned with decades of experience. Next is happening right now at Bobcat. This philosophy drives the new, fully integrated brand campaign ‘Next is Now’, officially launched to the public in September 2019. Under the new slogan, we expect to secure competitive differentiators by leading the way in technological innovations based on Connected Technologies and providing customers with the best solutions.

We will continue to focus on diversifying product and local business portfolios, by innovating products and services which serve as the foundation to strengthen fundamental competitiveness.

Read more about Doosan Bobcat's Vision and Strategy