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View All- Doosan Bobcat Announces Global Brand Strategy: Forklift & Portable Power Transition to Bobcat BrandDoosan Bobcat Announces Global Brand Strategy: Forklift & Portable Power Transition to Bobcat Brand9 March 2023 Doosan Bobcat, a company within Doosan Group, a leading global compact equipment, has announced its global branding strategy to create business and growth opportunities for the Doosan Bobcat product portfolio.