The Bobcat B.R.A.V.O. Program - Benefits for Responders and American Veteran Owners - is a way to give back to the heroes in our community. Bobcat offers a discount of up to 24% off qualifying new equipment purchases to the American Military as well as first responders, including law enforcement officers, public safety workers and medical professionals. Qualifying individuals should reach out to their local dealer about the program. Proof of employment in an eligible field is required.

For more information, get started by filling out the lead form on this page or contact your local dealer.

Bobcat offers military discounts and first responder discounts of up to 24% off new equipment through the B.R.A.V.O. Program.

Eligible Fields of Employment:

• Military
  • Active Duty Military (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force)
  • National Guard (Army & Air National Guard)
  • U.S. Military Veterans
  • Retired U.S. Military
• Law Enforcement
  • Police Officers (Local, State, Federal)
  • Sheriff’s Deputies
  • State Troopers
  • Federal Law Enforcement (FBI, DEA, ATF, U.S. Marshals, Secret Service and DHS)
  • Correctional Officers
• Fire & Rescue
  • Firefighters
  • Fire Marshals
  • EMTs and Paramedics
• Healthcare (Medical) Professionals
  • Physicians and Doctors
  • Physicians Assistants (PAs)
  • Registered Nurses (RNs)
  • Certified Nursing Assistants (CNAs)

Qualifying proof of service and/or employment is required at point of purchase, such as:

• Valid military I.D. or Lease & Earnings Statement (LES), Certificate of Release or Discharge from Active Duty (DD-214)
• Qualified department I.D. or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP)

For more information, get started by filling out the lead form on this page or contact your local dealer.

Save up to 24% on qualifying new equipment purchases, including:

Loaders

• Skid-Steer Loaders
• Compact Track Loaders
• Small Articulated Loaders
• Mini Track Loaders
• Wheel Loaders (Large and Compact)
• Backhoe Loaders

Excavators

• Compact Excavators
• Large Excavators

Tractors

• Sub-Compact Tractors
• Compact Tractors
• Utility Tractors
• Articulating Tractors

Mowers

• Zero-Turn Riding Mowers
• Zero-Turn Stand-On Mowers
• Zero-Turn Walk-Behind Mowers

Other Equipment

• Toolcat Utility Work Machines
• Utility Vehicles
• Turf Renovation Equipment
• Light Compaction Equipment
• Attachments and Implements

Qualifying proof of service and/or employment is required at point of purchase, such as:

• Valid military I.D. or Lease & Earnings Statement (LES), Certificate of Release or Discharge from Active Duty (DD-214)
• Qualified department I.D. or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP)

For more information, get started by filling out the lead form on this page or contact your local dealer.

All North American Bobcat Dealers are authorized to process a qualifying sale with the BRAVO Program discount. Contact your local North American Bobcat Dealer to access up to 24% off a new, never-sold qualifying equipment purchase.

For more information, get started by filling out the lead form on this page or contact your local dealer.

You must show proof of employment in a qualifying field to access the B.R.A.V.O. Program discount.

Military Members:
Show valid military I.D. or Lease & Earnings Statement (LES), Certificate of Release or Discharge from Active Duty (DD-214)

First Responders, Law Enforcement and Medical Professionals
Show a qualified department I.D. or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP)

For more information, get started by filling out the lead form on this page or contact your local dealer.

No, the B.R.A.V.O. Program discount cannot be combined with other sale, finance or special offers.

For more information, get started by filling out the lead form on this page or contact your local dealer.

Eligible customers can receive the B.R.A.V.O. Program discount on all qualifying purchases without a quantity limit.

For more information, get started by filling out the lead form on this page or contact your local dealer.