Bobcat.com Privacy Policy

This Privacy Policy was last updated and effective as of May 14, 2026.

Welcome to the Privacy Policy for Bobcat Company (“we” or “us” or “Bobcat”) web site located at www.bobcat.com  (this “Web Site” or “bobcat.com”). This Privacy Policy describes your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). We appreciate your interest in this Web Site and other linked Bobcat sites. This Privacy Policy describes how we may collect, use, share and keep information we get about you.

If you are looking for the Bobcat Telematics Privacy Policy Statement, click here.

Bobcat takes the privacy of your personal information very seriously.  While visiting this Web Site, Bobcat will not collect any personal information about you unless you choose to provide that information.  Any personal information collected will only be used in accordance with this Privacy Policy. Please review this entire Privacy Policy carefully.  We remind you that if you visit a link outside of bobcat.com, then you are subject to the privacy policies of that other website, and Bobcat has no control over the information that may be collected from you by another website.

We may revise this Privacy Policy over time. If we make material changes, the changes will only be posted on this Web Site and we will update the “Effective Date” at the top of this page. If we make material changes that affect how we use personal information collected before the change, we will provide you with additional notice and, where required by law, obtain your consent before using your information in new ways. Please check bobcat.com from time to time for the most current version of our Privacy Policy.

Bobcat web servers automatically collect usage information from you when you visit bobcat.com. Web Site usage information informs us about how our visitors use and navigate this Web Site.  This information helps us give you the best possible experience.  For each page that you visit on bobcat.com, we may collect and store information such as: 

• The domain name from which you access the Web Site;
• The date and time you access the Web Site;
• The Internet Protocol (IP) address of the device you are using;
• The type of browser and operating system you are using;
• The specific pages, content, and links that you access on the Web Site; and
• The address of the website from which you linked directly to the Web Site.

This data informs us about the number of visitors to this Web Site and the type of technology our visitors use.  

When you visit bobcat.com, we and our third-party partners use various tracking technologies to collect information about your visit, analyze how you interact with our website, and improve your experience. These technologies also help us deliver personalized Bobcat advertisements to you on other websites and platforms.

What They Are:

• Cookies: Small text files placed on your device that store information about your browsing session, preferences, and activity on our website.
• Pixels (also called "web beacons" or "tracking tags"): Tiny, invisible images embedded in web pages that send information back to a server when you view the page.
• JavaScript tags and SDKs: Code that runs in your browser or mobile app to collect information about your browsing activity and device.

We use cookies, pixels, and tags to:

• Enable website functionality: Remember your preferences, login status, and shopping cart contents.
• Analyze website usage: Understand which pages are visited most, where users spend time, and how users navigate our website.
• Deliver targeted advertising: Show you personalized Bobcat advertisements on third-party websites and platforms based on your interactions with our website.
• Measure marketing effectiveness: Track the performance of our advertising campaigns and website features.
• Improve user experience: Identify technical issues, optimize website design, and enhance usability.

You can manage Cookies (i.e., reject or accept them) in different ways. You can change your choices at any time, as explained below.

You can manage your cookie preferences by clicking "Cookie Settings" or "Manage Preferences" in the cookie banner when you first visit Bobcat.com. This allows you to enable or disable specific categories of cookies, such as advertising cookies, analytics cookies, or session recording.

You can also manage cookies through your browser settings. Most browsers allow you to block, delete, or receive notifications when cookies are set. Visit https://www.usa.gov/optout-instructions for instructions for common browsers.

We share information collected via tracking technologies with the following third-party partners:

Advertising Partners:

• Google Ads – Delivers Bobcat ads on Google Search, YouTube, Gmail, and the Google Display Network
• Meta (Facebook/Instagram) – Delivers Bobcat ads on Facebook and Instagram
• Microsoft Ads – Delivers Bobcat ads on Microsoft platforms including Microsoft syndicated partners.
• LinkedIn – Delivers Bobcat ads on LinkedIn
• Reddit – Delivers Bobcat ads on Reddit.
• Snapchat – Delivers Bobcat ads on Snapchat.
• TikTok – Delivers Bobcat ads on TikTok.

Analytics and User Experience:

• Google Analytics – Analyzes website traffic, user behavior, and site performance. More specifics are included in Analytics Tools.
• ContentSquare – Provides user experience analytics, including session recording, heatmaps, customer journey mapping, and customer feedback surveys.
• Cludo – Provides user site search experience and analytics, including search queries, result impressions, and result clicks.
• Netacea – Analyzes web traffic source, IP, device, and browser information.

Session Recording:

We use ContentSquare to record your browsing sessions on bobcat.com. This means that when you visit our website, ContentSquare captures:

• Mouse movements, clicks, and scrolls
• Pages you visit and the order in which you navigate through the site
• Time spent on each page and interactions with buttons, links, and navigation elements
• Interactions with forms (such as which form fields you click on and how long you spend on each field)

Session recordings create a visual replay of your visit, similar to watching a video of your screen, which helps us:

• Identify and fix technical problems (such as broken links, error messages, or page load issues)
• Understand how users navigate the site and where they encounter confusion or frustration
• Optimize website design, layout, and content to improve your experience

Data Transmission: Session recording data is transmitted in real-time to ContentSquare's secure servers as you browse our website. This data is accessed only by Bobcat's internal web development, marketing, and customer experience teams for the purposes described above. ContentSquare acts as our service provider under contract and is prohibited from using your session data for any other purpose.

Heatmaps and Customer Journey Mapping:

ContentSquare also creates:

• Heatmaps – Visual representations showing where users click, scroll, and hover on our pages (based on aggregated data from many users)
• Customer Journey Maps – Analysis of how users navigate through our website (such as Homepage → Product Page → Cart → Checkout) to identify common paths and drop-off points

Voice of Customer (VoC) Surveys:

We may invite you to participate in voluntary surveys to gather feedback about your experience on bobcat.com. Participation is always voluntary. If you choose to participate, we may collect your ratings, comments, and (if you voluntarily provide it) your email address. Survey responses may be linked to your browsing session data to help us understand your feedback in context.

Bobcat uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how you use bobcat.com. The information generated by the cookie about your use of this Web Site (including your IP address) will be transmitted to and stored by Google on servers owned by Google. Google will use this information for the purpose of evaluating use of bobcat.com, compiling reports on Web Site activity for Web Site operators, and providing other services relating to Web Site activity and internet usage. Google may also transfer this information to third

parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings on Google’s browser.  When configured such that data sharing is disabled, Google Analytics acts as our service provider for analytics purposes, meaning it uses your personal information only on our behalf and does not share it or use it for its own independent purposes (except as required to comply with law.

To find out more information about Google Analytics, including information about its privacy policy, please visit https://support.google.com/analytics/answer/6004245?hl=en. To learn more about how to disable cookies in your browser, please visit https://www.usa.gov/optout-instructions.

In addition to Google Analytics, we use certain advertising technologies — including Google Ads and Meta technologies (for Facebook/Instagram) and social media platforms — to deliver personalized Bobcat advertisements to you on third-party websites and platforms. These advertising partners may use cookies, pixels, web beacons, and similar tracking tools to:

• Collect information about your interactions with this Web Site (e.g., pages visited, products viewed, links clicked);
• Recognize you across different websites, apps, or devices;
• Serve targeted Bobcat advertisements to you on other sites and apps (for example, on Google search results, YouTube, Facebook, Instagram, and websites that participate in advertising networks); and
• Measure the effectiveness of our advertising campaigns (e.g., whether our ads were displayed and whether you clicked on them).

This practice — using data collected on our site to show you ads for Bobcat on other sites — is known as "cross-context behavioral advertising" under California law.

Information Shared for Advertising

To facilitate this kind of advertising, we may share certain information (collected via these cookies and similar technologies) with our advertising partners, including:

• Identifiers (e.g., cookie IDs, device identifiers, IP addresses, or hashed email addresses);
• Internet or electronic network activity information (e.g., browsing history on our site, search queries, and interactions with our ads);
• Commercial information (e.g., records of Bobcat products or services you viewed or considered); and
• Inferences (e.g., a profile we infer about your preferences or characteristics drawn from the above information).

We share this information for the purpose of showing you Bobcat ads on other platforms and for measuring our ad campaigns — not for the third parties' own independent use.

Your Right to Opt-Out of Sharing for Advertising

If you are a California resident, you have the right to direct us to stop sharing your personal information with third parties for cross-context behavioral advertising. This is known as the "Right to Opt-Out" (of sale or sharing) under California law. You can exercise this right as described in the "Your California Privacy Rights" section below.

Once you opt out, we will not share your personal information with third-party advertising partners for these purposes unless you later give us permission. We also do not knowingly share the personal information of consumers under 16 years of age for advertising without appropriate authorization.

Third-Party Advertising Opt-Out Resources

Even after you opt out of Bobcat's data sharing, you may continue to see non-personalized advertising. To manage advertising cookies in general, you can also use industry tools and platform-specific settings:

• Google Ads: Visit https://policies.google.com/technologies/ads or https://adssettings.google.com
• Meta (Facebook/Instagram): Visit https://www.facebook.com/about/privacy and https://www.facebook.com/settings?tab=ads
• Industry Opt-Out Tools: Visit http://www.aboutads.info/choices or http://www.networkadvertising.org/choices

Third Party Links & Information Collected by Third Parties

Bobcat uses some social media tools and websites to interact with its customers.  There may be links to these other websites on bobcat.com. For example, we allow you to link to Facebook, Twitter and various other social media sites from this Web Site. Bobcat has no control over these linked websites and they each have separate privacy and data collection practices that are independent of Bobcat. Some of these privacy policies are listed below: 

• Facebook: https://www.facebook.com/legal/FB_Work_Privacy 
• Twitter: https://twitter.com/en/privacy 
• YouTube: https://www.google.com/intl/en/policies/privacy/ 

When you follow a link to another site, you leave bobcat.com and your interactions are no longer protected by bobcat.com’s Privacy Policy.  Bobcat does not endorse the privacy or security practices of other websites.  Our Privacy Policy does not cover the information practices of other companies and organizations. 

Additionally, certain social media websites and other websites may track your browsing activity across this Web Site as well as across other sites that you visit.  We strongly encourage you to read the policies of any third party website when deciding whether or not to use it.

On the bobcat.com website, and other ways in which Bobcat engages with you (e.g. Bobcat mailers, Bobcat forms), you may be asked to voluntarily submit personal information such as your first and last name, company name, email address, phone number, fax number and address. This may occur if you intend to access certain areas of the bobcat.com website or wish to receive Bobcat materials including marketing information, promotional offers, and company announcements. You may also be asked to establish a login name and password in order to access certain areas of bobcat.com. If you forget your password, you may request to reset your password. In these cases, all information voluntarily submitted by you is retained by us and is used only for the express purpose for which it is provided and in accordance with this Privacy Policy.

Specific categories of personal information you might provide include:

• Contact information (name, mailing address, email address, phone number, fax number);
• Business information (company name, job title, industry) — if you are interacting with us in a business capacity
• Equipment or product information (e.g., a product model and serial number, purchase date)
• Login credentials (if you create an account, a username and password);
• Demographic information (e.g., age, gender, occupation) — if you choose to provide it; and Payment information (credit/debit card details, billing address). Note that payment information is processed securely by third-party payment processors

Notice at Collection

When you provide personal information to us, we want you to understand how we will use that information.

Categories of Personal Information We Collect:

• Identifiers (name, email, phone number, postal address, IP address, device IDs, online identifiers)
• Commercial information (products viewed or purchased, transaction history, equipment ownership)
• Internet or network activity (browsing history, interactions with our website)
• Geolocation data (if derived from your IP or location of purchase)
• Professional or employment information (company name, job title, industry — if provided)
• Demographic information (age, gender, occupation — if provided)
• Inferences (preferences, characteristics, behavior).

Purposes for Which We Use Your Information:

• To respond to your inquiries and provide customer service
• To process transactions and fulfill orders
• To send you marketing communications about Bobcat products and services (you may opt out at any time)
• To deliver targeted Bobcat advertisements to you on third-party websites and platforms
• To improve our website and develop new products and services
• To administer contests, sweepstakes, surveys, and promotions
• To comply with legal obligations and protect our rights.

Third Parties with Whom We Share Your Information:

• Bobcat dealers and authorized service providers;
• Advertising networks and social media platforms (e.g., Google Ads, Meta/Facebook) for the purpose of delivering Bobcat advertisements to you;
• Service providers who assist with website hosting, data analytics, payment processing, and customer service; and
• Legal authorities and government agencies (when required by law or to protect our rights).

The information collected from you helps us communicate with you to provide information, products, and services that you have requested. It is your choice to send us these requests. Through your internet browser, you may have the option to reject this Web Site’s cookies and still use this Web Site. You may always opt out of receiving marketing emails by following the instructions on the marketing email that you receive from Bobcat.

We may combine the personal information that you provide Bobcat with other information about you that is available to us, including information from other sources (e.g. offline data or data obtained from third parties). The ways that Bobcat may use your information include: 

• to respond to your specific inquiries; 
• to troubleshoot any issues with respect to your use of bobcat.com; 
• to provide you with information on Bobcat products and services, either on a personalized or aggregate basis; 
• to give bobcat.com editors anonymous, aggregate information that is useful for developing new features and products for our visitors and to improve the content and navigation on bobcat.com;   
• if you apply for a dealership;
• to deliver targeted Bobcat advertisements to you on third-party websites and platforms (see “Advertising Technologies and Targeted Advertising” section above.  

We may share your personal information with trusted third parties such as dealers, our third-party website developer, and marketing administrators for the purposes described in this Privacy Policy. By subscribing, you are opting to receive marketing communications from Bobcat.
 
We may also disclose information to respond to legal requirements or requests, enforce our policies, and protect the rights, property and safety of Bobcat. Such information will be disclosed in accordance with applicable laws and regulations. 
 
We will disclose information to law enforcement, governmental agencies, or third parties authorized by law, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other Web Site user to legal liability. We may disclose your personal information, any communications sent or received by you, and any other information that we may have about you to prevent, investigate, identify persons or organizations potentially involved in activity that appears to us to be illegal, or that we believe may expose us to legal liability. Additionally, we may disclose personal information in situations that we believe to be emergencies involving potential threats to the physical safety or any person or property if we believe that the information in any way relates to that threat. In such events, we will disclose any information that is relevant and necessary to the investigation or to prevent injury or illegal activity. 
 
In the event we are engaged in or contemplating a merger or other corporate acquisition with another business entity, personal information may be disclosed to and would likely be acquired by the other business entity.

We take reasonable steps to protect your information. These steps include safeguards in our policies, processes, and systems. We implement appropriate technical and organizational security measures, including encryption and access controls, to protect your information against unauthorized access or misuse.

We will store your information for as long as necessary for the purposes for which it was collected, as explained in this Policy. In some circumstances we may store your information for longer periods of time, for example where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements. In specific circumstances, we may store your information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your information or your dealings. All information is retained in accordance with our Records Management Policy and accompanying Records Schedule and with applicable legal provisions. Subject to our Records Management Policy and accompanying Records Schedule and with applicable legal requirements, we will delete and/or anonymize your information that is no longer needed.

Bobcat operates across global jurisdictions. Accordingly, your information may be transferred and stored in countries around the world, including the European Union ("EU"), the United States of America, Korea, and other countries where Bobcat does business. These locations have different standards of data protection. Realizing these differences, when we transfer your information to other countries, we will protect that information as described in this Policy or as disclosed to you at the time of data collection.

You may always opt out of receiving marketing emails by following the instructions on the marketing email that you receive from Bobcat.

You have several rights in relation to your personal information under applicable privacy and data protection law, which may be subject to certain limitations and restrictions. Depending on your country or state of residence or domicile, you may have other legal rights over the information we collect from you. We will honor all such rights as required by applicable law.

You have the right to access or update your personal information in our records, subject to limited exceptions set out under applicable law. To do so, you must provide suitable proof of identity and ownership.

Please see the descriptions of the data rights below and the methods for submitting such a request.

We honor opt-out preference signals transmitted through browsers or devices, such as the GPC. If your browser or browser extension sends a GPC signal, we will treat it as a valid request to opt out of the sale/sharing of your personal information for that browser or device.

Bobcat cares about the safety and privacy of children online, and we comply with the Children’s Online Privacy Protection Act of 1998 (“COPPA”).  COPPA and its accompanying regulations protect the privacy of children using the Internet. This Web Site is directed towards adults and Bobcat does not knowingly contact, market online to, or solicit information of any kind from children under the age of 13.

Bobcat does not:

• knowingly collect, use, or disclose information from children under the age of 16;
• have actual knowledge that it is collecting, using, or disclosing personal information from children under 16; or
• have actual knowledge that it is collecting personal information directly from users of another website or online service directed to children under the age of 16.

If we are notified that information pertaining to a child under 16 was collected unintentionally or by fraud or by deception, then as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers.  If you want notify us of our receipt of information by a child under the age of 16, then please do so by sending an e-mail to bobcatenews@bobcat.com.

Bobcat Company has procedures to help you make sure that your information is accurate, current and complete. If you desire to correct any such information or if you have any questions or comments regarding this Privacy Statement, please contact us by utilizing any of the below methods:

• By calling us at 1-800-743-4340,
• By emailing us at bobcatenews@bobcat.com, or
• Through our portal

We reserve the right to amend this data privacy statement at any time. The most up-to-date version of the privacy statement is available at https://www.bobcat.com/na/en/legal/privacy-policy.

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes those rights and how you can exercise them. For details on the personal information we collect, the sources of that information, our business or commercial purposes for collecting or sharing that information, and the third parties with whom we share that information, please refer to the corresponding sections of this Policy and the Notice at Collection above. If you have questions about this section, contact us at 1-800-743-4340 or by email at bobcatenews@bobcat.com.

Right to Know – You have the right to request that we disclose:

• The categories of personal information we have collected about you;
• The categories of sources from which we collected your personal information;
• The business or commercial purposes for collecting or sharing your personal information;
• The categories of third parties to whom we disclose your personal information;
• The specific pieces of personal information we have collected about you; and
• The categories of personal information we have shared about you and the categories of third parties to whom we shared that information.

Right to Delete – You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (such as when we need to retain the information to complete a transaction, comply with legal obligations, or exercise our legal rights). Once we receive and verify your deletion request, we will delete (and instruct our service providers to delete) your personal information from our records, unless an exception applies. If we have shared your personal information with third parties (including any advertising partners to whom we "shared" data for targeted advertising), we will notify them of your deletion request and instruct them to delete your personal information from their records, unless doing so is impossible or involves disproportionate effort.

Right to Correct – You have the right to request that we correct inaccurate personal information we maintain about you. If you submit a verifiable request to correct inaccuracies, we will use commercially reasonable efforts to correct the information as directed.

Right to Opt-Out of Sharing – You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising purposes

Right to Non-Discrimination – We will not discriminate against you for exercising any of your CCPA/CPRA rights, including by:

• Denying you goods or services;
• Charging you different prices or rates for goods or services;
• Providing you a different level or quality of goods or services; or
• Suggesting that you may receive a different price, rate, level, or quality of goods or services.

However, we may offer you financial incentives or different prices, rates, or quality levels if the difference is reasonably related to the value provided by your personal information, and we will provide you with appropriate notice and obtain your opt-in consent before enrolling you in any such program.

Right to Limit Use of Sensitive Personal Information – You have the right to limit our use and disclosure of your sensitive personal information to purposes necessary to perform services or provide goods you have requested, or as otherwise permitted by law. However, we do not use or disclose sensitive personal information (as defined by CPRA) for purposes that would trigger this right. If our practices change, we will update this Policy and provide you with appropriate notice and choices. To exercise your rights, please submit your request through one of the following means:

• By calling us at 1-800-743-4340.
• By emailing us at bobcatenews@bobcat.com.
• By Contacting Us.
• Click the "Do Not Sell or Share My Personal Information" link located at the bottom of bobcat.com

To protect your privacy and security, we will verify your identity before fulfilling your request. We may ask you to provide:

• Your name, email address, and phone number;
• Information about your recent interactions with us (such as recent purchases or inquiries); and
• Other information reasonably necessary to verify that you are the person about whom we collected personal information.

If we cannot verify your identity with the information you provide, we may request additional information. If we cannot verify your identity after a good-faith effort, we will inform you and explain why we cannot fulfill your request.

We will respond to your request within 45 days of receipt. If we need more time (up to an additional 45 days), we will notify you of the extension and the reason for it.

No Fee

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine a fee is warranted, we will notify you of the fee and explain our decision before completing your request.

Right to Know and Right to Data Portability (CO, CT, DE, IN, IA, KY, MA, MT, MN, NE, NH, NJ, OR, RI, TN, TX, UT, VA + EEA/UK)

You have the right to know if we process your personal information and to access the specific pieces and/or categories of personal information that we collect and maintain about you. Additionally, some jurisdictions allow you to obtain a list of the categories of third parties that we have disclosed your personal information to as well. Once we receive your request and confirm your identity, we will disclose to you the information that we are required to produce. However, certain exceptions may exist as to what personal information we are required to produce. If we are not required to produce certain personal information or an exception exist under applicable law then we may inform you of the categories of data that we have not produced, when required by applicable law.

When exercising your right to know, you also have the right to obtain the personal information in a portable readily usable format that allows you to transmit the data to another entity. However, certain exceptions may exist under applicable law to our duty to provide you with your personal information.

Right to Correct (CO, CT, DE, IN, KY, MA, MT, MN, NE, NH, NJ, OR, RI, TN, TX, VA + EEA/UK)

You have the right to request that we correct any of your personal information that we collected from and/or about you, which is inaccurate. Once we receive your request and confirm your identity, we will review your request and respond accordingly.

Right to Delete (CO, CT, DE, IN, IA, KY, MA, MT, MN, NE, NH, NJ, OR, RI, TN, TX, UT, VA + EEA/UK)

You have the right to delete personal information that we have about you, subject to certain exceptions under applicable law. Once we receive your request and confirm your identity, we will review your request to see if any exceptions exist to your request. We will delete or anonymize personal information, based on your request and not subject to one of these exceptions from our records and we will direct our dealers and partners to take similar action, when required by law.

Right to Opt-Out of Sale or Sharing (CO, CT, DE, IN, IA, KY, MA, MT, MN, NE, NH, NJ, OR, RI, TN, TX, UT, VA + EEA/UK) and Right to Opt-In for Sensitive Information Processing (CO, CT, DE, IN, KY, MA, MT, MN, NE, NH, NJ, OR, RI, TN, TX, VA)

You have the right to opt-out of the processing of personal information for the purpose of targeted advertising, the sharing of personal information for cross-context behavior advertising, or the sale of personal information. To exercise your rights, please submit your request through one of the following means:

• By calling us at 1-800-743-4340.
• By emailing us at bobcatenews@bobcat.com.
• By Contacting Us.

Click the "Do Not Sell or Share My Personal Information" link located at the bottom of bobcat.com