Song brings more than two decades of industry experience across global construction equipment and industrial machinery
WEST FARGO, N.D. (Oct. 16, 2026) – Doosan Bobcat Inc. announced that Edward (Heejoon) Song will join the company on Oct. 21, as chief operating officer of Doosan Bobcat Inc. and president of Doosan Bobcat North America, Inc.
In these roles, Song will lead the day-to-day management of the company’s global business and oversee operational execution across the organization. He will also lead Bobcat's North America business, helping strengthen alignment, while advancing the company’s long-term growth strategy.
Song brings more than 20 years of experience across the construction equipment and industrial machinery industries. His background includes senior roles in strategy, international operations, sales and business management, along with previous leadership experience within Doosan Group and across North America, emerging market and China.
“Bobcat has a strong legacy, a respected global brand, and employees and partners who are deeply committed to customer success,” said Song. “I am honored to join the organization and look forward to working closely with employees, dealers and customers around the world. Together, we will build on the company’s strong foundation through disciplined execution, operational excellence and a continued focus on serving our customers.”
About Doosan Bobcat Inc.
Doosan Bobcat Inc. is a global leader in manufacturing, engineering and innovation, representing the world-renowned Bobcat brand and other trusted names. Doosan Bobcat delivers compact and industrial solutions for construction, agriculture, landscaping and material handling, as well as generators, air compressors, light towers, attachments, hydraulic and electronic components, and advanced technologies and services.
Headquartered in Bundang, South Korea, with regional headquarters in West Fargo, North Dakota, USA, and Dobříš, Czech Republic, Doosan Bobcat is committed to empowering people, supporting communities and driving progress to build a better tomorrow.
About Bobcat Company
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.
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