- Home
- News, Media & Fairs
- Press Releases
- Bobcat Goes Beyond Training with New Bobcat Institute
Bobcat Goes Beyond Training with New Bobcat Institute
Posted: 30 July 2018
July 24, Dobris, CZ – Today, Bobcat announced the launch of its new ‘Bobcat Institute’. Formerly called the Training Center and located at the Doosan Bobcat EMEA Campus (Dobris, Czech Republic), the Institute has grown and developed the training it provides to the regional Bobcat dealer network over the last 10 years. In fact, it has had an impact that has gone far beyond technical/product training to cover personal development of trainees. Both in tribute to and in recognition of this, it has now been relaunched as the Bobcat Institute.
The Bobcat Institute itself is based at the heart of the Doosan Bobcat Campus. It is surrounded by the Bobcat factory and the Innovation Center. It consists of a large main building with four training rooms, each capable of holding up to 30 individuals. In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 m2 (equal to two football pitches) of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting events such as the very successful Demo Days.
For over 10 years, the former Training Center achieved its goal of greatly enhancing the performance of the dealer network by raising standards, introducing new tools and increasing support to create the best possible Bobcat customer experience right across the EMEA region (Europe, the Middle East and Africa), wherever dealers are based, from Manchester, Oslo, Hamburg and Madrid to Dubai, Istanbul and Johannesburg.
Over the decade since it was established, the Training Center evolved and the curriculum improved to match the requirements/needs of the dealer network. In that time, the Training Center trained about 9000 individuals. The figure is even higher after including the web-based courses provided and followed on the Training Center Learning Management System.
Now moving on as the new Bobcat Institute, it is dedicated to helping Bobcat dealers in improving knowledge, in all possible ways, convinced that personal development is the foundation of further dealer performance growth. It is essential to the success and performance of Bobcat’s dealer partners, providing optimum customer satisfaction at all times.
More than ‘just’ training
“The Bobcat Institute enhances Bobcat dealer performance with the right training, support and tools for enhanced customer experience. To achieve this, the Institute has developed a 3-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action,” explained Jürgen Gremez, Training Director, Bobcat Institute.
At the Bobcat Institute, training and development are not one-off activities but a continuous, lifelong process necessary for the success of the organization and the individual. The Institute helps develop the skills, performance and knowledge that dealers and Bobcat staff need to improve confidence, efficiency, product familiarity and the service Bobcat offers customers.
Here are the key parameters being met by the Bobcat Institute:
- Over 2500 trainees per year
- 50% of training delivered in Dobris and 50% locally for greater flexibility
- Over 1300 visitors per year during Demo Day events, ‘test drives’ and factory tours
- Over 50 nationalities participate in the training sessions
- On average, Trainers have 20-30 years of industry experience
READ MORE
View all- Bobcat Telehandler Saves Time & Money in Manure Handling
Bobcat Telehandler Saves Time & Money in Manure Handling
15 November 2024
An investment by David Derenne, a poultry farmer in Finistère in France, in a new Bobcat TL30.60 compact telehandler for manure handling and loading batches of chicks and chickens, has allowed him to optimise his working time and to no longer need the services of contractors. - New Remote Engine Disable/Enable on Bobcat Machine IQ
New Remote Engine Disable/Enable on Bobcat Machine IQ
12 November 2024
Bobcat has added a new Remote Engine Disable/Enable feature on the company’s Machine IQ telematics platform. - Bobcat Machine IQ Telematics System is a Must for Transports I Excavacions Jocar in Spain
Bobcat Machine IQ Telematics System is a Must for Transports I Excavacions Jocar in Spain
8 November 2024
The Bobcat Machine IQ telematics system connects customers and dealers to information on all Bobcat machines with the system installed, anytime, anywhere and from any device. - New Bobcat Fleet for Renewable Energy and Drainage Projects
New Bobcat Fleet for Renewable Energy and Drainage Projects
22 October 2024
PSR Turnkey Solutions Ltd, based in Rotherham in South Yorkshire in the UK, has purchased new Bobcat mini-excavators and a new Bobcat compact track loader for use on the company’s renewable energy and drainage projects across the UK. - Bobcat Wins Prestigious Red Dot Design Award for RogueX2 Loader Concept
Bobcat Wins Prestigious Red Dot Design Award for RogueX2 Loader Concept
14 October 2024
Bobcat has been selected as a Red Dot Award: Design Concept winner for RogueX2, an all-electric, fully autonomous concept loader. - Doosan Bobcat Employees Give Back to Communities Across EMEA Through Volunteer Time
Doosan Bobcat Employees Give Back to Communities Across EMEA Through Volunteer Time
30 September 2024
In 2024, Doosan Bobcat employees around the world – including throughout Europe, the Middle East and Africa (EMEA) – are giving back by volunteering in their communities. - Bobcat - Creating The Best Match of Carriers & Attachments
Bobcat - Creating The Best Match of Carriers & Attachments
18 September 2024
Bobcat is dedicated to enabling its customers to carry out all their work quickly and efficiently. - Bobcat at GaLaBau 2024 - Wide-Ranging Product Display and Demo Zone for Trying Out Selected Machines
Bobcat at GaLaBau 2024 - Wide-Ranging Product Display and Demo Zone for Trying Out Selected Machines
11 September 2024
Bobcat will be presenting a comprehensive display of innovative and well-established products for landscaping, gardening and the horticultural industry at the GaLaBau 2024 trade fair in Nuremberg in Germany from 11-14 September 2024. - Bobcat Equipment Helps Safeguard Bagheria Beach in Sicily
Bobcat Equipment Helps Safeguard Bagheria Beach in Sicily
29 July 2024
On the coast of Bagheria (PA) on the island of Sicily in Italy, the accumulation of seaweed on the beaches, if not managed properly, can cause inconvenience to the local community and tourists. - New Bobcat PG40 & PG50 Portable Generators for Europe
New Bobcat PG40 & PG50 Portable Generators for Europe
24 July 2024
Bobcat has launched the company’s new PG40 and PG50 portable generators, providing a leap forward in portable generator design.