Bobcat Goes Beyond Training with New Bobcat Institute

Posted: 30 July 2018

July 24, Dobris, CZ – Today, Bobcat announced the launch of its new ‘Bobcat Institute’. Formerly called the Training Center and located at the Doosan Bobcat EMEA Campus (Dobris, Czech Republic), the Institute has grown and developed the training it provides to the regional Bobcat dealer network over the last 10 years. In fact, it has had an impact that has gone far beyond technical/product training to cover personal development of trainees. Both in tribute to and in recognition of this, it has now been relaunched as the Bobcat Institute.

The Bobcat Institute itself is based at the heart of the Doosan Bobcat Campus. It is surrounded by the Bobcat factory and the Innovation Center. It consists of a large main building with four training rooms, each capable of holding up to 30 individuals. In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 m2 (equal to two football pitches) of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting events such as the very successful Demo Days.

For over 10 years, the former Training Center achieved its goal of greatly enhancing the performance of the dealer network by raising standards, introducing new tools and increasing support to create the best possible Bobcat customer experience right across the EMEA region (Europe, the Middle East and Africa), wherever dealers are based, from Manchester, Oslo, Hamburg and Madrid to Dubai, Istanbul and Johannesburg.

Over the decade since it was established, the Training Center evolved and the curriculum improved to match the requirements/needs of the dealer network. In that time, the Training Center trained about 9000 individuals. The figure is even higher after including the web-based courses provided and followed on the Training Center Learning Management System.

Now moving on as the new Bobcat Institute, it is dedicated to helping Bobcat dealers in improving knowledge, in all possible ways, convinced that personal development is the foundation of further dealer performance growth. It is essential to the success and performance of Bobcat’s dealer partners, providing optimum customer satisfaction at all times.

More than ‘just’ training

“The Bobcat Institute enhances Bobcat dealer performance with the right training, support and tools for enhanced customer experience. To achieve this, the Institute has developed a 3-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action,” explained Jürgen Gremez, Training Director, Bobcat Institute.

At the Bobcat Institute, training and development are not one-off activities but a continuous, lifelong process necessary for the success of the organization and the individual. The Institute helps develop the skills, performance and knowledge that dealers and Bobcat staff need to improve confidence, efficiency, product familiarity and the service Bobcat offers customers.

Here are the key parameters being met by the Bobcat Institute:

  • Over 2500 trainees per year
  • 50% of training delivered in Dobris and 50% locally for greater flexibility
  • Over 1300 visitors per year during Demo Day events, ‘test drives’ and factory tours
  • Over 50 nationalities participate in the training sessions
  • On average, Trainers have 20-30 years of industry experience

 

 

READ MORE

View all
Bobcat Launches New Family of Rotary Telehandlers Bobcat Launches New Family of Rotary Telehandlers

Bobcat Launches New Family of Rotary Telehandlers

12 March 2024

Bobcat has launched a new range of Rotary Telehandlers for markets in Europe and the Middle East and Africa.
Bobcat Displays Extensive Material Handling Lineup at LogiMAT Bobcat Displays Extensive Material Handling Lineup at LogiMAT

Bobcat Displays Extensive Material Handling Lineup at LogiMAT

19 February 2024

LogiMAT 2024 will see the first showcasing of an extensive lineup of material handling products from Bobcat.
Bobcat Launches Revolutionary Air Compressor with FlexAir Technology Bobcat Launches Revolutionary Air Compressor with FlexAir Technology

Bobcat Launches Revolutionary Air Compressor with FlexAir Technology

15 February 2024

Following the introduction of the new Bobcat range of portable power products at the start of 2024, the company has launched the new PA12.7v Portable Air Compressor.
One Year Later: Doosan Bobcat Helped to Restore 553 Local Businesses in Earthquake-affected Turkey One Year Later: Doosan Bobcat Helped to Restore 553 Local Businesses in Earthquake-affected Turkey

One Year Later: Doosan Bobcat Helped to Restore 553 Local Businesses in Earthquake-affected Turkey

7 February 2024

Severe earthquakes that happened on 6 February 2023 in Turkey and Syria had a devastating consequence on more than 9 million people with over 240,000 buildings damaged or destroyed.
Bobcat Upgrades Compact Wheel Loader Portfolio Bobcat Upgrades Compact Wheel Loader Portfolio

Bobcat Upgrades Compact Wheel Loader Portfolio

1 February 2024

In 2021, Bobcat launched the company’s first compact wheel loader (CWL), the L85. In 2022, the company added the L75 value model and in 2023, Bobcat launched its top-of-the-range premium model, the L95.
Bobcat to show RogueX2 Autonomous Loader Concept for the first time at Intermat 2024 Bobcat to show RogueX2 Autonomous Loader Concept  for the first time at Intermat 2024

Bobcat to show RogueX2 Autonomous Loader Concept for the first time at Intermat 2024

19 January 2024

The Bobcat stand at Intermat 2024 will give an insight into what the company is developing for the construction industry of the future, together with new and existing products that provide customers with fresh solutions and increased productivity today.
Bobcat Shows New L95 Compact Wheel Loader and TL25.60 Super Compact Telehandler For First Time at Agritechnica Bobcat Shows New L95 Compact Wheel Loader and TL25.60 Super Compact Telehandler For First Time at Agritechnica

Bobcat Shows New L95 Compact Wheel Loader and TL25.60 Super Compact Telehandler For First Time at Agritechnica

13 November 2023

At Agritechnica 2023 in Hanover, Germany from 12-18 November 2023, the world's largest trade fair for agricultural machinery and equipment, Bobcat will debut a number of new products and technological developments for the first time at the show.
Bobcat Expands Global Manufacturing Footprint with New Facility in Monterrey, Mexico  Bobcat Expands Global Manufacturing Footprint with  New Facility in Monterrey, Mexico 

Bobcat Expands Global Manufacturing Footprint with New Facility in Monterrey, Mexico 

8 November 2023

Doosan Bobcat, a global compact equipment, innovation and worksite solutions brand, announced today intentions to expand its footprint with a new manufacturing facility in Monterrey, Mexico, anticipated to begin production in early 2026. 
Bobcat Machine IQ System Now Available as a Subscription Service with Standard and Premium Package Options Bobcat Machine IQ System Now Available as a Subscription  Service with Standard and Premium Package Options

Bobcat Machine IQ System Now Available as a Subscription Service with Standard and Premium Package Options

12 October 2023

Bobcat, a global compact equipment, innovation and worksite solutions brand, has announced the launch of the company’s new Machine IQ telematics subscription service in Europe and Israel.
Doosan Bobcat Expands Global Brand Strategy – RYAN Turf Renovation Equipment Transitions to Bobcat Brand RYAN Turf Renovation Equipment Transitions to Bobcat Brand

Doosan Bobcat Expands Global Brand Strategy – RYAN Turf Renovation Equipment Transitions to Bobcat Brand

4 October 2023

Doosan Bobcat has expanded its global branding strategy as it announces its RYAN turf renovation equipment will rebrand under the Bobcat trade dress in 2024.