Bobcat Goes Beyond Training with New Bobcat Institute

The Bobcat Institute itself is based at the heart of the Doosan Bobcat Campus. It is surrounded by the Bobcat factory and the Innovation Center. It consists of a large main building with four training rooms, each capable of holding up to 30 individuals. In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 m2 (equal to two football pitches) of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting events such as the very successful Demo Days.

For over 10 years, the former Training Center achieved its goal of greatly enhancing the performance of the dealer network by raising standards, introducing new tools and increasing support to create the best possible Bobcat customer experience right across the EMEA region (Europe, the Middle East and Africa), wherever dealers are based, from Manchester, Oslo, Hamburg and Madrid to Dubai, Istanbul and Johannesburg.

Over the decade since it was established, the Training Center evolved and the curriculum improved to match the requirements/needs of the dealer network. In that time, the Training Center trained about 9000 individuals. The figure is even higher after including the web-based courses provided and followed on the Training Center Learning Management System.

Now moving on as the new Bobcat Institute, it is dedicated to helping Bobcat dealers in improving knowledge, in all possible ways, convinced that personal development is the foundation of further dealer performance growth. It is essential to the success and performance of Bobcat’s dealer partners, providing optimum customer satisfaction at all times.

More than ‘just’ training

“The Bobcat Institute enhances Bobcat dealer performance with the right training, support and tools for enhanced customer experience. To achieve this, the Institute has developed a 3-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action,” explained Jürgen Gremez, Training Director, Bobcat Institute.

At the Bobcat Institute, training and development are not one-off activities but a continuous, lifelong process necessary for the success of the organization and the individual. The Institute helps develop the skills, performance and knowledge that dealers and Bobcat staff need to improve confidence, efficiency, product familiarity and the service Bobcat offers customers.

Here are the key parameters being met by the Bobcat Institute:

• Over 2500 trainees per year
• 50% of training delivered in Dobris and 50% locally for greater flexibility
• Over 1300 visitors per year during Demo Day events, ‘test drives’ and factory tours
• Over 50 nationalities participate in the training sessions
• On average, Trainers have 20-30 years of industry experience