Doosan Strengthens Presence in EMEA Market

Posted: 1 September 2017

Today, Doosan Bobcat and Doosan Infracore announced their intention to transfer the Doosan Heavy business from Doosan Bobcat to Doosan Infracore. Both parties are pursuing this transfer process to allow each organization to fully concentrate on strengthening their core competencies. This transfer process is to be effective as of January 1st, 2018.

Doosan Bobcat EMEA has in the past integrated the sales/distribution businesses of its Compact and Heavy construction equipment under a single umbrella in an attempt to maximize synergy effects across both businesses. As a result, Doosan Bobcat EMEA has achieved a significant improvement within the EMEA region. As both the Compact and Heavy construction equipment industries are growing quickly, Doosan Bobcat EMEA firmly believes that it can further expand its market presence and share in the EMEA region through this business transfer, fully focusing on its Compact equipment business in the region. Also, this decision will enable Doosan Infracore to enhance core competencies of the Heavy business by leveraging its functional expertise and taking full responsibility for the entire value chain from sales and product development to production under a single global leadership.

“The main purpose of this change is to further strengthen our focus on core businesses under a globally integrated management team, for both Doosan Infracore and Doosan Bobcat,” commented Alvaro Pacini, President, Doosan Bobcat EMEA. “The Doosan Bobcat EMEA team will continue to give dedicated focus and expertise on Bobcat products and support for dealers and customers. This organizational change clearly demonstrates our commitment to the long-term success of our company as well as our valued partners. There are no changes or impact on the Bobcat, Geith or Doosan Portable Power businesses.”

About Doosan Bobcat EMEA
Based in Dobris, near Prague in the Czech Republic, Doosan Bobcat EMEA is a business unit of Doosan Bobcat Inc., a subsidiary of Doosan Infracore Co., Ltd, offering customers in Europe, the Middle East and Africa a broad selection of products under the Doosan, Bobcat, Doosan Portable Power and Geith brands through a network of local authorised dealers across the region.

About Doosan Infracore
Doosan Infracore was founded in 1937 as Chosun Machine Works, the first large-scale machine manufacturing factory in Korea. Through continuous growth over the last 80 years, it has become the nation’s top machine manufacturing company. Its product line-up includes construction equipment, engines, a variety of attachments and utility equipment. Based on its world-class competitiveness, Doosan Infracore is moving forward to grow into a global leader in the infrastructure support business (ISB).

For more information about our products visit the DoosanBobcatGeith and Doosan Portable Power websites.


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