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Innovation Should Help Customers Do Their Jobs Faster, More Efficiently and More Safely According to Bobcat

Published on: 25 June 2025

Bobcat’s Innovation department has presented some futuristic concepts of new machines in recent years, such as the autonomous and all-electric RogueX1 and RogueX2, the all-electric T7X compact track loader and S7X skid-steer loader and the AT450X electric and autonomous articulating tractor. These prototypes were primarily intended as visions of the future, but they are also platforms for testing new technology, which is now gradually finding its way into the new models. “Our innovation approach is mainly focused on practical developments that help users do their jobs faster and better,” says Joel Honeyman, vice president of Global Innovation at Bobcat.

Honeyman has been with Bobcat for 28 years. He studied mechanical engineering and has a master’s degree in agricultural economics. Before taking on responsibility for product development and innovation, he spent 10 years in sales. This was a valuable experience for him. “In sales, I often came into contact with questions from customers and prospects about new technology, functionality and applications. That automatically makes you think about product development.” Since 2014, he has led a dedicated full-time team of employees who focus on innovation. The team is in close contact with customers and dealers to gain insight into the everyday problems and challenges that users face.

We come up with solutions, develop them and ultimately apply them to our machines. We see technology as a tool that helps customers do their work more efficiently. You don’t necessarily need earth-shattering innovations or super-advanced technology for this. The greatest added value is often in the basic things that make machines easier to use and deliver better performance. We introduce our customers to innovations as quickly and as extensively as possible in order to optimize them based on their experiences.

Joel Honeyman
Joel Honeyman

Vice President of Global Innovation at Bobcat