GROW WITH A GLOBAL BRAND.

As a Bobcat dealer, you’ll be the local connection to customers who rely on tough, durable and reliable equipment every day. Together, we’ll empower our customers to accomplish more.

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Dealer Opportunities

Owning a Bobcat dealership is your chance to shape the future of the compact equipment industry in partnership with the company that started it.  

We want to partner with dealers who are passionate about helping customers accomplish more while building a brand that represents innovation, empowerment and a toughness that always gets the job done.   

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Why Bobcat? 

Bobcat has a large customer base in the compact equipment industry, ensuring continuous service, parts and rental revenue opportunities. Together, we maximize these opportunities to increase margins and profitability through new product sales, parts, service, extended warranties, attachments and rental. 

Becoming a Bobcat dealer gives you access to industry-leading equipment and one of the boldest brands on the planet, and it’s backed by an impressive level of dealer support. Next to you, nobody works harder to help you succeed.  

Industry-Leading Innovation & Products

Industry-Leading Innovation & Products

Known for go-to equipment and attachments that professionals use to do the toughest jobs imaginable, the Bobcat lineup continues to grow and provide new ways to serve your customers. 


Moving the Entire Industry Forward 

Bobcat continues to reimagine what’s possible in the equipment industry with new technologies like electric compact loaders and excavators, autonomous tractors and mowers, remotely controlled machines, digital products, telematics, and more.  

Look into our latest innovations and see for yourself.

 

Globally Recognized Brand

Globally Recognized Brand

Bold, innovative and ready to help move mountains, Bobcat created the compact loader and the entire industry that grew around it. Today, Bobcat is more than machines. We’re a mindset that’s fiercely devoted to empowering people.  


The Name That Customers Ask For 

The Bobcat brand truly means something to millions of people around the world – and that gives you a competitive advantage right from the start. Your dealership is where the boots meet the ground. It’s where the Bobcat brand promise becomes real.

 

Robust Dealer Services & Support

Robust Dealer Services & Support

When you’re successful, we’re successful. Bobcat partners with you by investing heavily in 360-degree dealership support. This includes proven sales tools, effective training programs and close collaboration – so you can take advantage of every market opportunity. 


Support & Resources Provided to Every Dealer 

Starting your dealership is only the beginning. Every Bobcat dealer receives training tools, marketing support (including co-op) and operational support to ensure continued growth and success.

 

Our Values 

At Bobcat, we believe that great companies – and great successes – are made possible with great values. Take a look at what drives us. 

Bring the Passion

Bring the Passion

Our spirit and pride drive us to do what's right for the customer and each other. We ask questions, work hard and care about getting it right. 

Community Outreach

Community Outreach

We are stronger together within our businesses and in our communities where we live and work. 

Build Tomorrow

Build Tomorrow

We created the industry, and we have the drive to create the future. We challenge convention, push boundaries and evolve to create tomorrow.

Frequently Asked Questions

Interested in becoming a Bobcat Dealer?

Bobcat machines and attachments are used in nearly every imaginable application. This means tremendous business opportunities for dealers who sell, service and support Bobcat products.

Because we are committed to a successful, long-term partnership with our dealers, we have high expectations for potential dealer applicants that are intended to ensure this success and continue to support and enhance the Bobcat experience.

Do you have what it takes to join an industry-leading dealer organization? If so, and if you are based in Europe, Africa or the Middle East (EMEA region), then our Channel Development Team wants to hear from you. Please complete our inquiry form.

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