Doosan Bobcat Appoints Gary Hornbacher as New EMEA President

Posted: 30 June 2023

Doosan Bobcat, a global leader in compact equipment, has announced the appointment of Gary Hornbacher as the company’s new President for the Europe, Middle East and Africa (EMEA) region. He will be based in Dobris, Czech Republic, where the company has consolidated its manufacturing facility, R&D center, training institute and EMEA headquarters onto one campus spanning an area of 120,000 m2.

Gary Hornbacher has served in a diverse number of roles during his 36-year tenure with Doosan Bobcat. He brings extensive experience in Sales & Marketing, Product Management, Strategy, and Total Quality Management. His most recent position before coming to EMEA was as Vice President of Channel Development & Training at Doosan Bobcat North America.

"We are excited to welcome Gary Hornbacher as the new President of Doosan Bobcat EMEA," said Scott Park, CEO and Vice Chairman of Doosan Bobcat. "Gary’s previous experience as Senior Vice President Commercial in the EMEA region coupled with his diverse background with Bobcat positions him to effectively drive forward our strategic vision and motto – we empower people to accomplish more."

In this role, Gary Hornbacher will focus on a people-first culture by creating a collaborative environment where people can thrive and by leveraging individuals’ talents to accomplish amazing achievements.

"I am thrilled to join the dynamic Bobcat EMEA region, and I look forward to again serving alongside our team,” said Gary Hornbacher, the newly appointed President of Doosan Bobcat EMEA.

Gary Hornbacher’s loyalty to the company has remained strong through the years, which he attributes to 3 key areas that are unique to Bobcat

"First, Bobcat has an enduring focus on solving our customers’ toughest challenges, whether that be through innovating new technologies or partnering with our dealers to exceed customers’ expectations. 

Next, those who work at Bobcat are proud to be associated with a brand as strong and reputable as Bobcat, and we reinforce that passion by investing in our people through employee coaching and continuous development,” Gary Hornbacher said. 

“And last but not least, Bobcat is a strong community partner dedicated to improving the places in which we live, work and call home. It’s heart-warming to work for a company that provides employees the opportunity to contribute to their communities through company-sponsored volunteer efforts and philanthropic donations,” Gary Hornbacher concluded.

Gary Hornbacher assumes his new role as Doosan Bobcat EMEA President effective 1st July 2023 and will report to Scott Park, CEO and Vice Chairman of Doosan Bobcat.

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