Highlight Your Hard Work on Facebook to Grow Your Business

Published on August 18, 2017

Facebook. You’re on it. Your kids are on it. Chances are your grandma’s on it. Is your business on it?

If your answer is no, you’re missing a huge marketing opportunity. Two-thirds of American adults use Facebook. Most people check it every day. That makes it an ideal way to connect with customers and showcase the work you do.

But how do you fit that into your busy schedule?

Make Facebook a Part of Every Project

You don’t need fresh posts every day. Caravella Demolition Contractors in East Hanover, New Jersey, has built a strong following of more than 5,500 with a simple strategy:

“I have two of my people in the office that I put as admins. They’ll throw a couple pictures on and tell fans where we’re at today,” says John Caravella, president of Caravella Demolition. “It just seems like the momentum is going really well. I’ve actually gotten maybe 25 jobs off Facebook.”

Share Your Work

A picture says a thousand words. It also significantly increases engagement over text-only posts. Snap photos from your jobsites to give your followers a glimpse of what you’re working on.

“I take pictures of every job that I do. I always try to post before-and-afters, and during jobs when I can,” says Bob Urban of Lawn and Order Landscaping and Excavating in Scranton, Pennsylvania. “The likes keep going up. I get a lot of response.”

“Social media is one of the reasons why I get a lot of calls. I don’t advertise. The only thing I have is a Facebook page. I just put aside a minute or two to take a couple pics and post something just to have it out there.”

If you can take a photo, try shooting a quick video – even if it’s “amateur” video from your phone. Facebook prioritizes video content, putting it in your followers’ news feeds more often than photos or simple status updates. And video better captures the action of your work, increasing views and engagement.

“I bought a drone last year. I’ll do an aerial drone view of the finished product,” says Urban. “A lot of people seem to like that. It creates a lot of publicity for your page when you use the drone – or any type of video.”

Join the Conversation

Share posts from the community, your network and other pages your fans would be interested in. Encourage your fans to share your content and respond when they comment.

If your engagement is low, start a conversation. Questions are a great way to interact with your fans, and engaged fans are more loyal and likely to buy. But keep it simple – Facebook users make decisions quickly. You only have seconds to get them to react before they move on to the next post in their feed.

Let Your Customers Speak for You

Word of mouth is the best form of marketing. Highlight customers with testimonials or encourage happy clients to share their experiences on your page. Positive reviews are displayed prominently on your business page, building trust with potential customers.

Caravella Demolition added the Reviews feature to their page and has racked up dozens of positive ratings.

“People see the type of company we are, what we do and how we do it. I’ve had certain people call and say they don’t care what the price is, they just want us there,” says Caravella. “If there’s somebody on Facebook that knows me and needs a demolition job, I’m 99.999% getting that call.”

More Recent Stories

View All Stories
Three Generations of Bobcat Engineers: The Asche Family Drew Asche operating Bobcat compact track loader.

Three Generations of Bobcat Engineers: The Asche Family

Discover the legacy at Bobcat with three generations of the Asche family men bringing innovation, advancements and dedication as engineers over the last 50 years.
Musician Randy Brown’s Ranch Management with Bobcat Equipment Randy Brown at His Ranch With a Bobcat Small Articulated Loader

Musician Randy Brown’s Ranch Management with Bobcat Equipment

Tune into how Western Colorado musician Randy Brown uses Bobcat equipment to navigate the balance between hard work and enjoyment, both on and off his ranches.
Athena Valanofeld Tackles Abandoned Acreage with CT2025 A Bobcat CT2025 Compact Tractor On A White Background

Athena Valanofeld Tackles Abandoned Acreage with CT2025

Unearth the story of Athena Valanofeld an Albuquerque Fire Rescue lieutenant and mother-to-be, tackling an abandoned acreage for her family with a Bobcat CT2025.
Highline Landscaping Stands Out with Bobcat Mowers Brent Mitchell of Highline Landscaping stands in a pose on a customer’s lawn near his Bobcat ZS4000 zero-turn stand-on mower.

Highline Landscaping Stands Out with Bobcat Mowers

Discover how Brent Mitchell, owner of Highline Landscaping achieves his wholehearted mission to serve people and deliver exceptional results with his Bobcat Mowers.
Serbian Basketball Scholar Builds American Dream with Bobcat Equipment Bobcat E35 Compact Excavator Studio Image on White Background

Serbian Basketball Scholar Builds American Dream with Bobcat Equipment

Stefan Mutavdzic, a Serbian basketball scholar, has relied on Bobcat equipment to build his American Dream successful career as the owner of a construction company.
Sagona Landscape Relies on Bobcat Equipment in New York City Bobcat MT100 Mini Track Loader Studio Image on White Background

Sagona Landscape Relies on Bobcat Equipment in New York City

Discover how the sibling owned and operated Sagona Landscape Contracting relies on Bobcat Equipment in New York City for transforming landscaping in tight spaces.
Business Owner Supports & Saves Community with Bobcat Loader Bobcat S570 Skid-Steer Loader with bucket attachment full of rocks

Business Owner Supports & Saves Community with Bobcat Loader

Experience TNT Enterprises owner Tom Smith’s big heart through community projects and saving his hometown of Teslin in Yukon, Canada with his Bobcat skid-steer loader.
Randy Riesland: Leading Bobcat Service Technician Expert Randy Riesland overseeing other Bobcat service technicians during a training session at a Colorado Bobcat training facility.

Randy Riesland: Leading Bobcat Service Technician Expert

Randy Riesland has worked as a technician with Bobcat for the last three decades. His expertise is sought out by other technicians in the industry.
The Bobcat Brand Evolution Bobcat PG40 Portable Generator Against a White Background

The Bobcat Brand Evolution

Discover the Bobcat Brand evolution of our product equipment lineup expansion with portable power, industrial air, forklifts, and turf renovation to accomplish more.
Jessie Hamilton Breaks Stereotypes with Bobcat Equipment Jessie Hamilton Speaks With a Co-Worker From the Cab of a Bobcat E60 Compact Excavator

Jessie Hamilton Breaks Stereotypes with Bobcat Equipment

Jessie Hamilton, a heavy equipment operator for Schutte Excavating operates Bobcat equipment with unmatched expertise and finesse. She would have never taken hold of the controls if she’d accepted the status quo.

What’s Your Bobcat Story?

Taking on big, ambitious challenges is what being One Tough Animal® is all about. Tell us how Bobcat empowers or inspires you to accomplish more. Whether it’s at work, at play or in life, share your story with us.

Share Your Story