5 Ways Land Management Owners Uses Social Media to Fuel His Small Business

Published on February 14, 2020

Chase Burns isn’t afraid to put himself out there – on social media that is. As the owner of a successful small business, Dogwood Land Management, he uses social media as a powerful tool for building strong relationships with his customers. 

But how does a small business owner with limited resources grow a substantial social media following? Read the tips Chase used to create an effective company Facebook page. 

Tip 1: Stay relevant. Post regularly. 

Growing a social media following takes time. So to keep his audience engaged and coming back for more, Chase posts high quality content as regularly as possible. 

“It doesn’t have to be fancy or expensive,” Chase says. “Anytime we’re doing a project where we think something looks cool, we take a quick photo or video. We have tons of potential content just from that.”  

Even during the off-season, Chase knows it’s important to keep his audience engaged in order to stay relevant year-round. Building a backlog of photo and video content is one strategy he uses to keep his audience entertained when work is slow. 

“I try to post every day if I can,” Chase says. “Facebook rewards pages that post frequently by showing their content to more followers. So I have to stay relevant or people don’t have the opportunity to see what I’m posting.” 

Tip 2: Video content is king 

Chase attributes his land management business’ social media success to a very specific type of content. 

“Videos are huge,” Chase says. “We get much better engagement from videos rather than just photos or text on a screen. In our experience, even the most well-written post can’t beat video content.” 

Chase isn’t the only one who knows the power of video content. Facebook is designed to show users content they find meaningful, and video posts are high on Facebook’s list

Tip 3: Get involved in your videos 

“Our audience wants to see us,” Chase says. “They want to relate to us and our crew, so we like to show them that we’re excited about our work.”  

Because the issues surrounding land management can be complex, Chase has found it helpful to establish himself, and his crew, as experts in their field. They do this simply by narrating their own video content. 

“A video with us hiding behind the camera is of no interest. We like to show our audience that we’re ready to answer their questions and respond to their comments. We are always happy to interact with the people who follow our brand.” 

Tip 4: Have fun with your audience 

For Chase, social media is a great place to have some fun with his followers. It’s where his customers go to be entertained, so he’s not afraid to get creative. 

“We like to challenge our customers with questions that are related to the land management industry,” Chase says.  

“We get a lot of engagement from these posts. Followers get to show off their knowledge and share it with their friends, while we get to subtly highlight our own expertise as a company.” 

When his followers are having fun, it encourages them to stick around and pay attention to the work they’re doing. This not only provides an entertainment value for them, but it adds value and credibility to his business. 

Tip 5: Don’t always go for the hard sell 

With everything Chase publishes, he has a goal in mind. 

“We are always deliberate and intentional with what we post,” Chase says. “Our goal for social media is to excite people about conservation, which is our area of expertise.” 

Even if the main goal for social is to promote his products and services, Chase has found success mixing his entertaining, educational and selling posts. He’s accomplished this by getting creative and engaging his audience in new ways. 

“I don’t want anybody to feel like I’m just trying to sell them something,” Chase says. 

He includes a variety of content that’s mostly engaging, entertaining and educational so the audience trusts him and his business. 

“For us, participating in things like web shows such as The Management Advantage[SV3] and sharing it on social media is a great way to reach new clients without the hard sell,” Chase says.  

“Social media doesn’t do the work for us. We still have to have good customer service and a quality product. We use our social channels as a great tool for establishing credibility as an industry expert, so our followers keep us top of mind for their next project.” 

Are you ready to put your social media to work? Lock down an effective social media strategy with these 5 easy steps

More Recent Stories

View All Stories
Carla Beltran Sustainable Dream with Bobcat Equipment Carla Beltran Climbs Into Her Bobcat T66 Compact Track Loader Equipped With a Brushcat Rotary Cutter Attachment

Carla Beltran Sustainable Dream with Bobcat Equipment

Discover how Carla Beltran uses Bobcat Equipment to make her dream come true of creating a sustainable living on her homestead, and a haven for all to enjoy.
Bobcat Partners with the NRPA for Park Restoration A Bobcat Zero-Turn Mower and Giant $50,000 Check Sit Near a Forest

Bobcat Partners with the NRPA for Park Restoration

Bobcat has partnered with the National Recreation and Park Association (NRPA) by awarding five $50,000 grants to support park restoration, sustainability and enhancements.
Three Generations of Bobcat Engineers: The Asche Family Drew Asche operating Bobcat compact track loader.

Three Generations of Bobcat Engineers: The Asche Family

Discover the legacy at Bobcat with three generations of the Asche family men bringing innovation, advancements and dedication as engineers over the last 50 years.
Musician Randy Brown’s Ranch Management with Bobcat Equipment Randy Brown at His Ranch With a Bobcat Small Articulated Loader

Musician Randy Brown’s Ranch Management with Bobcat Equipment

Tune into how Western Colorado musician Randy Brown uses Bobcat equipment to navigate the balance between hard work and enjoyment, both on and off his ranches.
Athena Valanofeld Tackles Abandoned Acreage with CT2025 A Bobcat CT2025 Compact Tractor On A White Background

Athena Valanofeld Tackles Abandoned Acreage with CT2025

Unearth the story of Athena Valanofeld an Albuquerque Fire Rescue lieutenant and mother-to-be, tackling an abandoned acreage for her family with a Bobcat CT2025.
Highline Landscaping Stands Out with Bobcat Mowers Brent Mitchell of Highline Landscaping stands in a pose on a customer’s lawn near his Bobcat ZS4000 zero-turn stand-on mower.

Highline Landscaping Stands Out with Bobcat Mowers

Discover how Brent Mitchell, owner of Highline Landscaping achieves his wholehearted mission to serve people and deliver exceptional results with his Bobcat Mowers.
Serbian Basketball Scholar Builds American Dream with Bobcat Equipment Bobcat E35 Compact Excavator Studio Image on White Background

Serbian Basketball Scholar Builds American Dream with Bobcat Equipment

Stefan Mutavdzic, a Serbian basketball scholar, has relied on Bobcat equipment to build his American Dream successful career as the owner of a construction company.
Sagona Landscape Relies on Bobcat Equipment in New York City Bobcat MT100 Mini Track Loader Studio Image on White Background

Sagona Landscape Relies on Bobcat Equipment in New York City

Discover how the sibling owned and operated Sagona Landscape Contracting relies on Bobcat Equipment in New York City for transforming landscaping in tight spaces.
Business Owner Supports & Saves Community with Bobcat Loader Bobcat S570 Skid-Steer Loader with bucket attachment full of rocks

Business Owner Supports & Saves Community with Bobcat Loader

Experience TNT Enterprises owner Tom Smith’s big heart through community projects and saving his hometown of Teslin in Yukon, Canada with his Bobcat skid-steer loader.
Randy Riesland: Leading Bobcat Service Technician Expert Randy Riesland overseeing other Bobcat service technicians during a training session at a Colorado Bobcat training facility.

Randy Riesland: Leading Bobcat Service Technician Expert

Randy Riesland has worked as a technician with Bobcat for the last three decades. His expertise is sought out by other technicians in the industry.

What’s Your Bobcat Story?

Taking on big, ambitious challenges is what being One Tough Animal® is all about. Tell us how Bobcat empowers or inspires you to accomplish more. Whether it’s at work, at play or in life, share your story with us.

Share Your Story