Manpower and Machine Make for One Tough Team

Sure, everything’s bigger in Texas. But in North Texas, one small land-clearing company owns a big reputation for demonstrating another Lonestar State trait:

Toughness.

“We work six to seven days a week and 10 to 12 hours a day,” says Joe Branch, owner of the six-person clearing company that bears his name. “We’ve never had a slow season.”

That’s no surprise when you consider Joe’s small-but-mighty crews are up for big challenges. From residential construction to commercial development to storm and disaster cleanup, Joe and his team put an unrelenting we got this mentality to work for their customers. Because when you consider the rough terrain and remote locations of their jobsites, anything less won’t do.

“Land clearing is the toughest thing you can put on a machine,” says Joe, who will take on jobs that can last a day or a month. “If the machine breaks down, I don’t make money.” So, with his livelihood on the line, Joe turns to one name, for both the machines and customer service, that keeps his company in the clear.

“I’m Bobcat® loyal. Everything I have is from Bobcat,” Joe says.

Everything includes a Bobcat T740 and T770 compact track loader, and an E85 compact excavator. With its powerful engine and impressive vertical lift path, Joe says “The T740 is one of the best machines they have come up with.”

Joe believes his Bobcat machines give him a competitive advantage in his market. “I have a job in Arkansas right now where another brand of equipment broke down, so now it’s my job.”

“The competition isn’t even in the same league as Bobcat machines,” says Joe. “They’re fast and they have better designs.” Efficiency and durability – they’re must-haves in a business where you could be clearing an acre one day and 300 the next.

Clearing the way to a better bottom line

As you might expect from a tough-as-nails land-clearing company, Joe’s business rose from humble beginnings. “I bought my first mulcher years ago just to have one around my place,” Joe recalls. “I liked running it and the next thing you know I turned it into a business.”

Today, his 10-year-old Tyler-based company serves repeat customers within a five-hour radius. And he does everything in his power to bring his customers’ vision to life. “I’ll make the area look like a golf course if they want it,” says Joe.

Bobcat attachments help Joe navigate the rough terrain that regularly includes trees, stumps, brush, shrubs, rocks, debris and even the occasional derailed train. His go-to attachments include a root grapple, auger, rock buckets, trencher, brush saw and drum mulcher. “If they make it, I probably own it.”

Heavier loads, faster-operating machines and flexible, easy-to-use attachments – it all adds up to increased productivity and a more profitable bottom line.