- Home
- Company
- News & Media
- Press Releases
- Chip Gaines New Brand Ambassador at Bobcat Company
Chip Gaines Announced as Bobcat Company’s New Brand Ambassador
Published on March 6, 2024
Chip Gaines, Magnolia co-founder, spirited entrepreneur and home renovation expert, and leading equipment manufacturer Bobcat Company have embarked on a new partnership aimed at inspiring audiences to tackle their DIY dreams. Host of the hit show “Fixer Upper” and known for his passion for home improvement, Gaines is a long-time Bobcat customer and fan.
The Partnership Between the Home Renovation Expert and Entrepreneur and the Equipment Manufacturer Aims to Inspire and Empower
WEST FARGO, N.D. (March 6, 2024) – Chip Gaines, Magnolia co-founder, spirited entrepreneur and home renovation expert, and leading equipment manufacturer Bobcat Company announced today a new partnership aimed at inspiring audiences to tackle their DIY dreams.
Host of the hit show “Fixer Upper” and known for his passion for home improvement, Gaines is a long-time Bobcat customer and fan. Through this partnership, Gaines is excited to showcase his love for the Bobcat brand to his audience.
“I’ve been using Bobcat equipment for years on my farm in Waco, and I can’t imagine working without it. My Bobcat machines have empowered me to bring some of my biggest ideas to life,” said Gaines. “When I was a kid, I remember seeing people driving Bobcat skid-steers, and I always wanted to be in the driver’s seat. This brand goes way back for me, and when I think of world-class equipment, Bobcat is it—which makes me so proud and excited about this partnership.”
Aside from being an entrepreneur and contractor, Gaines and his family live a farm lifestyle on their Texas acreage. From tending gardens to managing goats, pigs and horses, Gaines is already sharing the work he is accomplishing with his Bobcat equipment, including a compact tractor, zero-turn mower, compact track loader and utility vehicle, across his social media channels, such as his Instagram page.
While Bobcat continues to manufacture its legacy products, like the skid-steer loader, it has grown its consumer offerings geared toward homeowners with acreage who are seeking professional-grade equipment to maintain their properties. Given this, Gaines is an ideal partner for all that Bobcat offers.
“Chip has a history of entrepreneurialism, a commitment to hard work and a spirit of community like none other – and he isn’t afraid to take on the toughest tasks and conquer challenges with determination. These values line up perfectly with the Bobcat brand,” said Laura Ness Owens, Bobcat vice president of brand and marketing. “We’re excited to work together to empower people to accomplish more – and have some fun along the way.”
Gaines' endorsement of Bobcat equipment underscores the brand's commitment to providing innovative solutions for professionals and enthusiasts alike. Stay tuned for future news on this partnership and the work Gaines and Bobcat will accomplish together.
To learn more about other Bobcat brand ambassadors and for more information about the partnership with Chip Gaines, please visit bobcat.com.
About Bobcat Company
Since 1958, Bobcat Company has empowered people to accomplish more. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts and industrial vehicles, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat, Inc., a company within Doosan Group.
About Chip Gaines
Chip Gaines is the co-owner and co-founder of Magnolia, a three-time New York Times bestselling author, and co-creator of Magnolia Network. He is constantly reinventing the wheel on what we can achieve together and enthusiastic about giving back to individuals and communities.
Born in Albuquerque and raised in Dallas, Chip graduated from Baylor University’s Hankamer School of Business with a marketing degree. An entrepreneur by nature, Chip has started a number of businesses across home renovation, retail, media, and hospitality. Chip loves an early morning on the farm and a slow day spent with his wife, Joanna, and their five kids.
©2024 Bobcat Company. All rights reserved.
More Releases
View All Press Releases- Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat and The Salvation Army unite for National Preparedness Month, promoting emergency readiness through tools, support and community action. - Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat Company in partnership with North Dakota’s Gateway to Science (NDGTS) to unveil the Bobcat Excavator Outdoor Exhibit with hands-on activities to inspire the next generation of innovators and problem solvers. - Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat expands its industrial air compressor lineup with a new tank-mounted series, offering six models, debuting at FabTech 2025 and available now through authorized distributors. - Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
The 61st Bobcat North Dakota Open, held at Rose Creek Golf Course in Fargo, ND on August 22-24, brought competitive golf with the Dakotas Tour and community support. - Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat donates $150,000 to NRPA to support local parks and communities, advancing its Work Worth Doing initiative, celebrating those improving their communities every day. - Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company named one of America’s Greatest Workplaces 2025 by Newsweek, honored in seven categories for meaningful work, employee wellbeing, career development and more. - Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 receives 2025 Editor’s Choice Award from Green Industry Pros, earning top honors for exhibiting innovation and utility, and impact in the landscaping industry. - Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
The Bobcat MT120 earns an OPE+ Twenty for 2025 New Product Award, being recognized as a top new product for landscaping and irrigation industry professionals. - Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company raises awareness of equipment theft and promotes Machine IQ as a smart solution to protect machines and reduce industry losses. - Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company appoints Laura Ness Owens as CMO, leading global strategies for marketing, brand and more. Kristen Hintermeyer and Lanelle Vasichek promoted to key marketing and brand leadership roles.