#WorkWorthDoing Campaign Champions Everyday Heroes and the Power of Shared Purpose
WEST FARGO, N.D. (Aug. 19, 2025) – Bobcat Company, a global equipment, innovation and worksite solutions brand, is donating $150,000 to the National Recreation and Park Association (NRPA) in support of environmental preservation following the success of its #WorkWorthDoing social media campaign.
As part of NRPA’s Park and Recreation Month, Bobcat invited individuals to share photos of their “work worth doing”—whether at parks, job sites, or in their own communities—tagging @BobcatCompany and using the hashtag #WorkWorthDoing. Each post generated a donation to NRPA, resulting in a powerful, collective impact.
“This campaign’s success really shows what can happen when a community comes together around a shared purpose,” said Laura Ness Owens, chief marketing officer at Doosan Bobcat. “Every moment shared in the #WorkWorthDoing campaign was more than a post—it was a promise to help build stronger, more connected and more sustainable communities. We’re truly thankful to everyone who joined us in celebrating the places that bring people together and spark inspiration for the future.”
Bobcat’s donation will support NRPA’s mission to build strong, resilient communities through parks and recreation. This year’s Park and Recreation Month theme, “Build Together, Play Together,” celebrated the professionals and programs that enrich lives and strengthen neighborhoods.
“We’re thrilled with the success of Bobcat’s campaign and their continued belief in the power of parks and recreation,” said Kristine Stratton, NRPA president and CEO. “This generous contribution and their ongoing support fuel our mission and the power of parks to nurture well-being, resilience and connection.”
Bobcat’s Work Worth Doing initiative continues throughout 2025, recognizing the efforts of everyday people who are making a difference in their communities.
To learn more about Bobcat’s community impact, visit bobcat.com or follow along on Instagram at @bobcatcompany.
About Bobcat Company
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.
About the National Recreation and Park Association
The National Recreation and Park Association (NRPA) is the leading not-for-profit organization dedicated to building strong, vibrant and resilient communities through the power of parks and recreation. With more than 60,000 members, NRPA advances this mission by investing in and championing the work of park and recreation professionals and advocates — the catalysts for positive change in service of equity, environmental resilience, and health and well-being. For more information, visit nrpa.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit parksandrecreation.org.
©2025 Bobcat Company. All rights reserved.
