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Dealer Opportunities

GROW WITH A GLOBAL BRAND.

As a Bobcat dealer, you’ll be the local connection to customers who rely on tough, durable and reliable equipment every day. Together, we’ll empower our customers to accomplish more.

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Next to You, Nobody Works Harder for Your Success.

Owning a Bobcat dealership is your chance to shape the future of the compact equipment industry in partnership with the company that started it.

We want to partner with dealers who are passionate about helping customers accomplish more while building a brand that represents innovation, empowerment and a toughness that always gets the job done.

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Why Bobcat?

Bobcat has a large customer base in the compact equipment industry, ensuring continuous service, parts and rental revenue opportunities. Together, we maximize these opportunities to increase margins and profitability through new product sales, parts, service, extended warranties, certified pre-owned equipment, attachments and rental.

Becoming a Bobcat dealer gives you access to industry-leading equipment and one of the boldest brands on the planet, and it’s backed by an impressive level of dealer support. Next to you, nobody works harder to help you succeed.

An S7X All-Electric Skid-Steer Loader in an Industrial Setting

Industry-Leading Innovation & Products

Known for go-to equipment and attachments that professionals use to do the toughest jobs imaginable, the Bobcat lineup continues to grow and provide new ways to serve your customers.

Moving the Entire Industry Forward

Bobcat continues to reimagine what’s possible in the equipment industry with new technologies like electric compact loaders and excavators, autonomous tractors and mowers, remotely controlled machines, digital products, telematics, and more.

Look into our latest innovations and see for yourself.

Globally Recognized Brand

Bold, innovative and ready to help move mountains, Bobcat created the compact loader and the entire industry that grew around it. Today, Bobcat is more than machines. We’re a mindset that’s fiercely devoted to empowering people.

The Name That Customers Ask For

The Bobcat brand truly means something to millions of people around the world – and that gives you a competitive advantage right from the start. Your dealership is where the boots meet the ground. It’s where the Bobcat brand promise becomes real.

A Man and a Young Boy Look at Model Bobcat Compact Track Loaders in a Bobcat Dealership’s Retail Space

Robust Dealer Services & Support

When you’re successful, we’re successful. Bobcat partners with you by investing heavily in 360-degree dealership support. This includes proven sales tools, effective training programs and close collaboration – so you can take advantage of every market opportunity.

Support & Resources Provided to Every Dealer

Starting your dealership is only the beginning. Every Bobcat dealer receives training tools, marketing support (including co-op) and operational support to ensure continued growth and success.

Our Values

At Bobcat, we believe that great companies – and great successes – are made possible with great values. Take a look at what drives us.

A Bobcat Dealer Employee Talks With a Customer on the Grounds of a Bobcat Dealership

Bring the Passion

Our spirit and pride drive us to do what's right for the customer and each other. We ask questions, work hard and care about getting it right.

A Man Works With a Compact Tractor on an Urban Farm

Community Outreach

We are stronger together within our businesses and in our communities where we live and work.

A Young Girl Pushes a Toy Bobcat Compact Track Loader on the Ground

Build Tomorrow

We created the industry, and we have the drive to create the future. We challenge convention, push boundaries and evolve to create tomorrow.

Success Stories From Dealers

Bobcat and its hands-on approach to dealership development have brought great success to numerous dealers across North America. See for yourself how Bobcat sets itself apart in the industry.

Smoky Mountain Farmers Cooperative

Smoky Mountain Farmers Cooperative chose Bobcat for its top-of-the-line quality. Now, they attract new customers who recognize that Smoky Mountain Farmers Cooperative is the place to go when you need the best equipment.

Bobcat of Beckley

Bobcat of Beckley has been with Bobcat since the beginning. Now they've expanded their business with Bobcat tractors. They have benefited from hands-on assistance and educational resources from Bobcat as they’ve tackled this new opportunity.

Frequently Asked Questions

What types of training is available to dealers?

How much marketing assistance is provided to dealers?

What types of dealer development resources are available to dealers?

What kind of operational support is provided to dealers?

How to Become a Bobcat Dealer

Start the process to become a dealer by submitting an inquiry. Provide basic details, such as your location, start-up details and why you want to join the Bobcat dealer network. After we receive your inquiry, our dealer recruitment team will evaluate whether you meet the basic requirements. If there's an open location, the recruitment team will reach out to define next steps.

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