Where Help Meets Horsepower

When hurricanes tore through the Southeast in 2024, leaving neighborhoods in ruins and families displaced, The Salvation Army was on the front lines delivering meals, distributing clean-up kits and providing emotional care to thousands. Limited access to essential resources can slow relief efforts, but donated equipment from Doosan Bobcat have improved warehouse operations, provided light towers for nighttime service, and supplied generators to keep critical processes running when electricity is down, helping teams respond more efficiently and effectively.  

In the chaos after a storm, sourcing forklifts, portable generators or light towers can cost valuable hours. That’s why Bobcat stepped in with the machines that keep recovery moving.   

Bobcat Powers Life-Saving Preparedness

With Bobcat’s equipment donation, The Salvation Army can now deploy vital tools directly from its Emergency Disaster Services warehouses. The impact is immediate: forklifts unloading pallets of food and water, generators powering mobile kitchens, and light towers illuminating relief sites long into the night.  

Aligning Missions of Empowerment  

Bobcat Company has spent more than six decades empowering people to accomplish more. For customers, that means unmatched performance on the toughest jobsites. For communities, it means standing shoulder to shoulder with organizations like The Salvation Army to deliver strength when it’s needed most.

“Our collaboration with The Salvation Army allows Bobcat and our equipment to make an even greater impact – empowering communities to recover faster and prepare for what’s ahead,” says Laura Ness Owens, Chief Marketing Officer at Doosan Bobcat.  

Bobcat Disaster Response: From Reactive to Proactive  

This partnership is about more than one donation. It’s about shifting disaster response from reactive to proactive. By ensuring The Salvation Army has reliable Bobcat® equipment ready to go, communities can recover faster, costs are reduced and lives are protected.

Bobcat and The Salvation Army both share a belief in resilience, empowerment and service. Together, they’re transforming what disaster preparedness looks like across the U.S.   

Bobcat Equipment: Building Tomorrow’s Resilience  

The long-term vision is clear: sustainable strength for communities facing the unknown. Whether it’s the next hurricane, flood, wildfire or storm, this partnership ensures people aren’t left waiting. Instead, they’re met with action, light, power and hope.  

For Bobcat, it’s a natural extension of the company’s mission to empower people to accomplish more. For The Salvation Army, it’s a lifeline that will save time, resources and lives.  

Because when disaster strikes, every minute matters and every partnership counts.