- Home
- Company
- News & Media
- Press Releases
- Bobcat Recognizes Community Heroes Through Its “Work Worth Doing” Initiative
Bobcat Recognizes Community Heroes Through Its “Work Worth Doing” Initiative
Published on May 21, 2025
Brand Ambassadors Chip Gaines, Josh Duhamel, Justin Moore, and Ryan Nyquist Will Each Take Part Throughout the Year
WEST FARGO, N.D. (May 21, 2025) – Bobcat Company, a global equipment, innovation and worksite solutions brand is celebrating community heroes through its “Work Worth Doing” initiative dedicated to recognizing and supporting individuals who are driving meaningful change and giving back to their communities.
Each hometown hero has been nominated by a local Bobcat dealer for their outstanding contributions to their communities. In celebration of these community icons and to amplify their stories, Bobcat has enlisted its Brand Ambassadors, including entrepreneur and Magnolia co-founder Chip Gaines, director and actor Josh Duhamel, country musician Justin Moore, and professional BMX rider Ryan Nyquist. Each ambassador will partner with Bobcat this year to meet with and honor the deserving individuals or organizations with a special surprise.
“Bobcat products are more than just a piece of equipment; they are tools of transformation. Our ‘Work Worth Doing’ initiative showcases how Bobcat owners and operators can drive meaningful change, illustrating how a single effort led by one individual can create an extraordinary impact,” said Laura Ness Owens, Bobcat vice president of global brand and marketing. “We are proud to shine a light on others who are taking action to make a difference and inspiring others to dream bigger.”
To kick off the initiative this month, Bobcat has teamed up with Chip Gaines to surprise a deserving neighbor, a United States veteran, with a Bobcat T595 compact track loader. The recipient, Jason Shields, is the founder of Hoof Haven Sanctuary, a non-profit that rescues endangered or injured horses, rehabilitates them and provides them with a forever home.
“As a longtime fan and customer of Bobcat, I’m incredibly proud to be part of this initiative,” said Gaines. “It’s about celebrating the everyday heroes—the people who dig in to solve problems, roll up their sleeves and make a real difference. As someone passionate about giving back, it’s important to me to partner with and support organizations that embody those same values. Partnering with Bobcat has opened up unique opportunities for me to give back and extending this support to Jason furthers the mission that both Bobcat and I are dedicated to.”
Bobcat’s “Work Worth Doing” initiative will take place throughout 2025. Josh Duhamel, Justin Moore and Ryan Nyquist will be making surprise appearances around the U.S., visiting and rewarding people who make a difference in their communities. To learn more about how Bobcat is giving back and building community, please visit bobcat.com or follow along on Instagram at @bobcatcompany.
About Bobcat Company
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.
More Releases
View All Press Releases- Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat and The Salvation Army unite for National Preparedness Month, promoting emergency readiness through tools, support and community action. - Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat Company in partnership with North Dakota’s Gateway to Science (NDGTS) to unveil the Bobcat Excavator Outdoor Exhibit with hands-on activities to inspire the next generation of innovators and problem solvers. - Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat expands its industrial air compressor lineup with a new tank-mounted series, offering six models, debuting at FabTech 2025 and available now through authorized distributors. - Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
The 61st Bobcat North Dakota Open, held at Rose Creek Golf Course in Fargo, ND on August 22-24, brought competitive golf with the Dakotas Tour and community support. - Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat donates $150,000 to NRPA to support local parks and communities, advancing its Work Worth Doing initiative, celebrating those improving their communities every day. - Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company named one of America’s Greatest Workplaces 2025 by Newsweek, honored in seven categories for meaningful work, employee wellbeing, career development and more. - Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 receives 2025 Editor’s Choice Award from Green Industry Pros, earning top honors for exhibiting innovation and utility, and impact in the landscaping industry. - Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
The Bobcat MT120 earns an OPE+ Twenty for 2025 New Product Award, being recognized as a top new product for landscaping and irrigation industry professionals. - Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company raises awareness of equipment theft and promotes Machine IQ as a smart solution to protect machines and reduce industry losses. - Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company appoints Laura Ness Owens as CMO, leading global strategies for marketing, brand and more. Kristen Hintermeyer and Lanelle Vasichek promoted to key marketing and brand leadership roles.