Partnering with The Salvation Army to Extend Tips to Prepare Before Disaster Strikes
WEST FARGO, N.D. (Sept. 3, 2025) – Bobcat Company and The Salvation Army are spotlighting National Preparedness Month by raising awareness of the importance of emergency readiness. Each September, National Preparedness Month encourages Americans to prepare for disasters or emergencies in their homes, businesses and communities to help keep people safe.
The National Oceanic and Atmospheric Administration (NOAA) reported 27 individual weather and climate disasters in the U.S. in 2024, resulting in more than $182.7 billion in damages – making it the fourth-costliest year on record. September also marks peak hurricane season, according to the U.S. Environmental Protection Agency (EPA), which can bring flooding, debris damage, power outages and extensive cleanup efforts to homes, schools and businesses.
In recognition of National Preparedness Month, Bobcat is highlighting both the essential equipment that powers individuals and communities through challenging times and the valued partnerships that help organizations overcome hardship.
In 2024, Bobcat supported The Salvation Army, one of the nation’s largest disaster response organizations, in the aftermath of Hurricanes Helene and Milton by donating 23 essential pieces of equipment valued at $885,000. This equipment included forklifts, portable generators and light towers. These donations supported The Salvation Army in responding immediately to these disasters without the cost and delay of renting critical equipment, enhancing its ability to serve affected communities effectively.
“Partners like Bobcat make it possible for The Salvation Army to respond swiftly and effectively when communities are devastated by disaster,” said Commissioner Merle Heatwole, National Commander of The Salvation Army. “Their generosity ensures we can bring relief and hope to those who need it most."
The Salvation Army deploys trained staff, volunteers and mobile feeding units to provide meals, shelter, emotional care and recovery support. With a presence in nearly every ZIP code across the U.S., the organization can respond quickly and remain in communities long after the initial crisis has passed. During recent responses, the forklifts Bobcat donated helped unload thousands of pallets of water and food, while the donated generators powered mobile kitchens and feeding sites.
“Bobcat equipment is often at the forefront of helping communities rebuild after natural disasters,” said Mike Ballweber, president of Doosan Bobcat North America, Inc. “Our collaboration with The Salvation Army allows Bobcat and our equipment to make an even greater impact, empowering The Salvation Army to maximize their efforts in doing the most good.”
Emergencies and natural disasters require both preparedness and reliable equipment. By providing essential tools and supporting key partnerships, Bobcat empowers individuals, businesses and communities to respond efficiently, safely and effectively when every moment counts.
Portable Generators
Portable generators are a crucial component of disaster response. On remote sites or in areas affected by power outages, portable generators provide reliable energy for critical tasks, from powering tools and water pumps to supporting temporary medical sites and search and rescue efforts. The Bobcat PG50 portable generator delivers 50 kVA (40 kW) of power, quiet 64 dB(A) operation, long runtimes and built-in safety features, while the PG100 portable generator provides 100 kVA (80 kW) at 67 dB(A) and versatile power output for construction, events, municipalities and de-watering applications.
Portable Light Towers
Light towers are equally vital for emergency and construction operations, providing illumination for safe, 24-hour productivity. The Bobcat PL65 portable light tower features a 119-hour runtime, mast that rotates 360 degrees, 23-foot maximum height and independent lights for broad coverage. Its clamshell-style canopy ensures quick and safe access to service points.
Tips to Prepare
Beyond equipment, there are several steps communities and even individuals can take to prepare for a disaster or emergency. The Salvation Army offers the following tips to prepare:
- Create an emergency plan: Outline where you will meet if separated and how you will reconnect; make a list of organizations that provide shelter and food; and follow practical home safety steps like shutting off water and gas.
- Prepare an emergency supply kit: Include items such as water, nonperishable food, flashlights, extra batteries, matches, a power pack, a dust mask, gloves, prescriptions, eyeglasses or contacts, and photocopies of identification documents.
- Learn lifesaving skills: Get certified in CPR and first aid.
- Check your insurance policies: Have coverage for hazards you may face in your area.
- Connect with an existing agency: Become familiar with local organizations trained in disaster response and relief, or see if your area supports a Community Emergency Response Team (CERT).
For many, accessing the essential tools – and support – is the first step forward after a devastating disaster. Bobcat has a rich history of strengthening disaster response in the U.S. and is proud of its partnership with The Salvation Army.
To learn more about preparing for disasters throughout the year, visit ready.gov.
About Bobcat Company
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.
About The Salvation Army
The Salvation Army helped nearly 28 million people in 2024 overcome poverty, addiction, and economic hardships through a range of social services. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more, The Salvation Army is doing the most good at nearly 6,400 centers of operation around the country. For more information, visit SalvationArmyUSA.org. Follow us on Facebook and Instagram @SalvationArmyUSA.
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