- Home
- Company
- News & Media
- Press Releases
- Doosan Bobcat North America Announces Investment in Ainstein AI to Elevate Radar-Sensing Solutions
Doosan Bobcat North America Announces Investment in Ainstein AI to Elevate Radar-Sensing Solutions
Published on February 10, 2021
WEST FARGO, N.D. (January 14, 2021) – Doosan Bobcat North America announced today a strategic equity investment with Ainstein AI, Inc., a startup radar technologies company located in Lawrence, Kan., to continue the development of next-generation radar sensor systems for Bobcat® equipment solutions.
“Radar sensor technology is a key component of our innovation accelerated strategy and ensures Bobcat provides the most productive machinery on any work site,” said Joel Honeyman, vice president of global innovation at Doosan Bobcat. “Radar will enhance equipment performance and provide our customers with optimal productivity and the ultimate operator experience through sensor technology. Our investment with Ainstein allows us to work more closely to provide numerous solutions to our customers.”
Doosan Bobcat first announced a strategic partnership with Ainstein in June 2020 to identify forward-looking solutions to help equipment owners and operators maximize productivity, efficiency and safety through innovation and technology. This latest strategic investment is designed to generate several shared-value benefits between the companies and customers.
Doosan Bobcat North America and Ainstein will further collaborate to create next-generation radar sensor solutions to detect objects on jobsites when using Bobcat equipment. The radar system developed by Ainstein collects object position data — like range, azimuth, elevation and doppler information — to provide real-time alerts to operators by incorporating a combination of mmWave radar, sensor fusion and artificial intelligence. This technology will enable obstacle avoidance solutions and future technologies that support autonomous operations.
“The investment from Doosan Bobcat is a validation of our technology and leadership position in next-generation sensor development,” said Andrew Boushie, Vice President of Strategy and Partnerships at Ainstein. “We are so thrilled to work with a strong, internationally recognized brand like Bobcat. Together, we can advance technology that will benefit our companies and industry.”
Doosan Bobcat’s investment in Ainstein AI comes at the completion of a Series A funding round. The investment agreement was finalized in December 2020.
About Doosan Bobcat North America
Doosan Bobcat North America, headquartered in West Fargo, North Dakota, is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, BOB-CAT® mowers, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
About Ainstein
Founded in 2015, Ainstein enables safer driving, flying, working and living through radar-based technology. Leveraging our radar technology and expertise, we are continuously imagining, developing and perfecting products that haven’t been built before. We make radar more affordable and easier to deploy, offering complete customized solutions for autonomous drones, advanced driver-assistance systems (ADAS), autonomous vehicles, and IoT Applications. We incorporate a combination of mmWave radar, sensor fusion and artificial intelligence (AI) technologies into all of our products. Headquartered in Lawrence, Kansas, Ainstein is in the business of improving safety and protecting valuable assets through innovation.
More Releases
View All Press Releases- Bobcat Company Invests $4.8 Million to Renovate Bismarck, ND Facility
Bobcat Company Invests $4.8 Million to Renovate Bismarck, ND Facility
Bobcat Company completes $4.8M renovation of its Bismarck, ND facility, modernizing 22,560 sq ft to support its workforce and operations as part of a $260M U.S. investment strategy. - Bobcat Company Celebrates Credo Award Winners and Patent Achievements
Bobcat Company Celebrates Credo Award Winners and Patent Achievements
Bobcat Company celebrates nearly 150 employees for bold innovation, process transformation and patent milestones in its annual Credo awards and patent recognition program. - Bobcat Company Expands Compact Excavator Lineup with New E17 and E20 Models
Bobcat Company Expands Compact Excavator Lineup with New E17 and E20 Models
Bobcat unveils the E17 and E20 compact excavators, combining zero-trail-swing design, premium features, and powerful digging force for tight-space jobs. Available in U.S. and Canada starting November 2025. - Bobcat to Showcase Full Equipment Lineup and Innovative Solutions at Equip Expo 2025
Bobcat to Showcase Full Equipment Lineup and Innovative Solutions at Equip Expo 2025
Bobcat company will showcase its full grounds maintenance equipment lineup and innovative solutions with a demo area at Equip Expo 2025 in Louisville, Kentucky. - Bobcat MT120 Receives Rental Magazine’s 2025 Editor’s Choice Award
Bobcat MT120 Receives Rental Magazine’s 2025 Editor’s Choice Award
The Bobcat MT120 mini track loader earns Rental Magazine’s 2025 Editor’s Choice Award winner, spotlighting top-performing equipment in the rental industry. - Bobcat B760 Backhoe Loader Named Contractors’ Top 50 New Products in 2025
Bobcat B760 Backhoe Loader Named Contractors’ Top 50 New Products in 2025
Bobcat B760 backhoe loader recognized by Equipment Today as a 2025 Contractors Top 50 New Product, highlighting innovation and industry impact. - Bobcat Set to Showcase Versatility and Performance at The Utility Expo 2025
Bobcat Set to Showcase Versatility and Performance at The Utility Expo 2025
Bobcat will showcase the new MT120 and T86 land management package at Utility Expo 2025 in Louisville, Kentucky including utility vehicles, portable power solutions and various attachments. - Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat and The Salvation Army unite for National Preparedness Month, promoting emergency readiness through tools, support and community action. - Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat Company in partnership with North Dakota’s Gateway to Science (NDGTS) to unveil the Bobcat Excavator Outdoor Exhibit with hands-on activities to inspire the next generation of innovators and problem solvers. - Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat expands its industrial air compressor lineup with a new tank-mounted series, offering six models, debuting at FabTech 2025 and available now through authorized distributors.