- Home
- Company
- News & Media
- Press Releases
- Doosan Bobcat North America Announces Investment in Ainstein AI to Elevate Radar-Sensing Solutions
Doosan Bobcat North America Announces Investment in Ainstein AI to Elevate Radar-Sensing Solutions
Published on February 10, 2021
WEST FARGO, N.D. (January 14, 2021) – Doosan Bobcat North America announced today a strategic equity investment with Ainstein AI, Inc., a startup radar technologies company located in Lawrence, Kan., to continue the development of next-generation radar sensor systems for Bobcat® equipment solutions.
“Radar sensor technology is a key component of our innovation accelerated strategy and ensures Bobcat provides the most productive machinery on any work site,” said Joel Honeyman, vice president of global innovation at Doosan Bobcat. “Radar will enhance equipment performance and provide our customers with optimal productivity and the ultimate operator experience through sensor technology. Our investment with Ainstein allows us to work more closely to provide numerous solutions to our customers.”
Doosan Bobcat first announced a strategic partnership with Ainstein in June 2020 to identify forward-looking solutions to help equipment owners and operators maximize productivity, efficiency and safety through innovation and technology. This latest strategic investment is designed to generate several shared-value benefits between the companies and customers.
Doosan Bobcat North America and Ainstein will further collaborate to create next-generation radar sensor solutions to detect objects on jobsites when using Bobcat equipment. The radar system developed by Ainstein collects object position data — like range, azimuth, elevation and doppler information — to provide real-time alerts to operators by incorporating a combination of mmWave radar, sensor fusion and artificial intelligence. This technology will enable obstacle avoidance solutions and future technologies that support autonomous operations.
“The investment from Doosan Bobcat is a validation of our technology and leadership position in next-generation sensor development,” said Andrew Boushie, Vice President of Strategy and Partnerships at Ainstein. “We are so thrilled to work with a strong, internationally recognized brand like Bobcat. Together, we can advance technology that will benefit our companies and industry.”
Doosan Bobcat’s investment in Ainstein AI comes at the completion of a Series A funding round. The investment agreement was finalized in December 2020.
About Doosan Bobcat North America
Doosan Bobcat North America, headquartered in West Fargo, North Dakota, is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, BOB-CAT® mowers, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
About Ainstein
Founded in 2015, Ainstein enables safer driving, flying, working and living through radar-based technology. Leveraging our radar technology and expertise, we are continuously imagining, developing and perfecting products that haven’t been built before. We make radar more affordable and easier to deploy, offering complete customized solutions for autonomous drones, advanced driver-assistance systems (ADAS), autonomous vehicles, and IoT Applications. We incorporate a combination of mmWave radar, sensor fusion and artificial intelligence (AI) technologies into all of our products. Headquartered in Lawrence, Kansas, Ainstein is in the business of improving safety and protecting valuable assets through innovation.
More Releases
View All Press Releases- Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat Company Highlights Essential Equipment and Partnerships During National Preparedness Month
Bobcat and The Salvation Army unite for National Preparedness Month, promoting emergency readiness through tools, support and community action. - Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat and North Dakota’s Gateway to Science to Unveil Bobcat Excavator Outdoor Exhibit
Bobcat Company in partnership with North Dakota’s Gateway to Science (NDGTS) to unveil the Bobcat Excavator Outdoor Exhibit with hands-on activities to inspire the next generation of innovators and problem solvers. - Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat Company Expands Industrial Air Compressor Lineup, Introduces Tank-Mounted Series
Bobcat expands its industrial air compressor lineup with a new tank-mounted series, offering six models, debuting at FabTech 2025 and available now through authorized distributors. - Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
Bobcat North Dakota Open Celebrates 61 Years of Golf and Community Impact
The 61st Bobcat North Dakota Open, held at Rose Creek Golf Course in Fargo, ND on August 22-24, brought competitive golf with the Dakotas Tour and community support. - Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat Puts Mission in Motion, Donates $150,000 to Local Parks as Part of Work Worth Doing Initiative
Bobcat donates $150,000 to NRPA to support local parks and communities, advancing its Work Worth Doing initiative, celebrating those improving their communities every day. - Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company Honored Among Newsweek’s America’s Greatest Workplaces for 2025
Bobcat Company named one of America’s Greatest Workplaces 2025 by Newsweek, honored in seven categories for meaningful work, employee wellbeing, career development and more. - Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 Receives Green Industry Pros 2025 Editor's Choice Award
Bobcat MT120 receives 2025 Editor’s Choice Award from Green Industry Pros, earning top honors for exhibiting innovation and utility, and impact in the landscaping industry. - Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
Bobcat MT120 Mini Track Loader Earns OPE+ Twenty for 2025 New Product Award
The Bobcat MT120 earns an OPE+ Twenty for 2025 New Product Award, being recognized as a top new product for landscaping and irrigation industry professionals. - Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company raises awareness of equipment theft and promotes Machine IQ as a smart solution to protect machines and reduce industry losses. - Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company appoints Laura Ness Owens as CMO, leading global strategies for marketing, brand and more. Kristen Hintermeyer and Lanelle Vasichek promoted to key marketing and brand leadership roles.