Bobcat.com Privacy Policy

This Privacy Policy was last updated and effective as of May 14, 2026.

Welcome to the Privacy Policy for Bobcat Company (“we” or “us” or “Bobcat”) web site located at www.bobcat.com  (this “Web Site” or “bobcat.com”). This Privacy Policy describes your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). We appreciate your interest in this Web Site and other linked Bobcat sites. This Privacy Policy describes how we may collect, use, share and keep information we get about you.

If you are looking for the Bobcat Telematics Privacy Policy Statement, click here.

Bobcat takes the privacy of your personal information very seriously.  While visiting this Web Site, Bobcat will not collect any personal information about you unless you choose to provide that information.  Any personal information collected will only be used in accordance with this Privacy Policy. Please review this entire Privacy Policy carefully.  We remind you that if you visit a link outside of bobcat.com, then you are subject to the privacy policies of that other website, and Bobcat has no control over the information that may be collected from you by another website.

We may revise this Privacy Policy over time. If we make material changes, the changes will only be posted on this Web Site and we will update the “Effective Date” at the top of this page. If we make material changes that affect how we use personal information collected before the change, we will provide you with additional notice and, where required by law, obtain your consent before using your information in new ways. Please check bobcat.com from time to time for the most current version of our Privacy Policy.

Bobcat web servers automatically collect usage information from you when you visit bobcat.com. Web Site usage information informs us about how our visitors use and navigate this Web Site.  This information helps us give you the best possible experience.  For each page that you visit on bobcat.com, we may collect and store information such as: 

• The domain name from which you access the Web Site;
• The date and time you access the Web Site;
• The Internet Protocol (IP) address of the device you are using;
• The type of browser and operating system you are using;
• The specific pages, content, and links that you access on the Web Site; and
• The address of the website from which you linked directly to the Web Site.

This data informs us about the number of visitors to this Web Site and the type of technology our visitors use.  

When you visit bobcat.com, we and our third-party partners use various tracking technologies to collect information about your visit, analyze how you interact with our website, and improve your experience. These technologies also help us deliver personalized Bobcat advertisements to you on other websites and platforms.

What They Are:

• Cookies: Small text files placed on your device that store information about your browsing session, preferences, and activity on our website.
• Pixels (also called "web beacons" or "tracking tags"): Tiny, invisible images embedded in web pages that send information back to a server when you view the page.
• JavaScript tags and SDKs: Code that runs in your browser or mobile app to collect information about your browsing activity and device.

We use cookies, pixels, and tags to:

• Enable website functionality: Remember your preferences, login status, and shopping cart contents.
• Analyze website usage: Understand which pages are visited most, where users spend time, and how users navigate our website.
• Deliver targeted advertising: Show you personalized Bobcat advertisements on third-party websites and platforms based on your interactions with our website.
• Measure marketing effectiveness: Track the performance of our advertising campaigns and website features.
• Improve user experience: Identify technical issues, optimize website design, and enhance usability.

You can manage Cookies (i.e., reject or accept them) in different ways. You can change your choices at any time, as explained below.

You can manage your cookie preferences by clicking "Cookie Settings" or "Manage Preferences" in the cookie banner when you first visit Bobcat.com. This allows you to enable or disable specific categories of cookies, such as advertising cookies, analytics cookies, or session recording.

You can also manage cookies through your browser settings. Most browsers allow you to block, delete, or receive notifications when cookies are set. Visit https://www.usa.gov/optout-instructions for instructions for common browsers.

We share information collected via tracking technologies with the following third-party partners:

Advertising Partners:

• Google Ads – Delivers Bobcat ads on Google Search, YouTube, Gmail, and the Google Display Network
• Meta (Facebook/Instagram) – Delivers Bobcat ads on Facebook and Instagram
• Microsoft Ads – Delivers Bobcat ads on Microsoft platforms including Microsoft syndicated partners.
• LinkedIn – Delivers Bobcat ads on LinkedIn
• Reddit – Delivers Bobcat ads on Reddit.
• Snapchat – Delivers Bobcat ads on Snapchat.
• TikTok – Delivers Bobcat ads on TikTok.

Analytics and User Experience:

• Google Analytics – Analyzes website traffic, user behavior, and site performance. More specifics are included in Analytics Tools.
• ContentSquare – Provides user experience analytics, including session recording, heatmaps, customer journey mapping, and customer feedback surveys.
• Cludo – Provides user site search experience and analytics, including search queries, result impressions, and result clicks.
• Netacea – Analyzes web traffic source, IP, device, and browser information.

Session Recording:

We use ContentSquare to record your browsing sessions on bobcat.com. This means that when you visit our website, ContentSquare captures:

• Mouse movements, clicks, and scrolls
• Pages you visit and the order in which you navigate through the site
• Time spent on each page and interactions with buttons, links, and navigation elements
• Interactions with forms (such as which form fields you click on and how long you spend on each field)

Session recordings create a visual replay of your visit, similar to watching a video of your screen, which helps us:

• Identify and fix technical problems (such as broken links, error messages, or page load issues)
• Understand how users navigate the site and where they encounter confusion or frustration
• Optimize website design, layout, and content to improve your experience

Data Transmission: Session recording data is transmitted in real-time to ContentSquare's secure servers as you browse our website. This data is accessed only by Bobcat's internal web development, marketing, and customer experience teams for the purposes described above. ContentSquare acts as our service provider under contract and is prohibited from using your session data for any other purpose.

Heatmaps and Customer Journey Mapping:

ContentSquare also creates:

• Heatmaps – Visual representations showing where users click, scroll, and hover on our pages (based on aggregated data from many users)
• Customer Journey Maps – Analysis of how users navigate through our website (such as Homepage → Product Page → Cart → Checkout) to identify common paths and drop-off points

Voice of Customer (VoC) Surveys:

We may invite you to participate in voluntary surveys to gather feedback about your experience on bobcat.com. Participation is always voluntary. If you choose to participate, we may collect your ratings, comments, and (if you voluntarily provide it) your email address. Survey responses may be linked to your browsing session data to help us understand your feedback in context.