Small Business Owner Experiences the Next Generation of Bobcat Zero-Turn Mowers

Published on December 2, 2020

The owner-operator of Fresh Cut Lawnscape in Tennessee tuned into the live Bobcat zero-turn mower launch event. But he wasn’t prepared for what would happen next.

Small Business Owner Experiences the Next Generation of Bobcat 

On September 10, Junior Santos, the owner-operator of Fresh Cut Lawnscape in Tennessee, tuned into the live Bobcat zero-turn mower launch event expecting to get excited about the latest from Bobcat, but he wasn’t prepared for what would happen next. 

“It was coming to a close,” says Junior, recalling the event as he watched that night. “They announced the winner and there it was – my name. I couldn’t believe it. I’m still in disbelief.” 

This online event introduced the latest game-changer from Bobcat – a brand-new line of zero-turn mowers. To drive excitement for the launch, we encouraged people to sign up for a chance to win their very own Bobcat zero-turn mower. With thousands of entries, one winner was selected live during the event: it was Junior. 

“But it’s here physically, and I’m looking at it so [I know it’s] real.” 

An opportunity to ride forward 

A small business owner and United States Navy veteran, Junior knows what it means to work hard and put your nose to the grindstone. Originally growing up in Guam, he’s been cutting two-acre properties since he was a child. 

“Lawn care is something I love to do,” says Junior. A few years ago, he decided to start Fresh Cut Lawnscape with a friend to better their futures. “I thought, hey, this is my segue to transition out of the US military and into something that I can actually do and enjoy.” 

That’s why this prize, a brand new ZT6100 zero-turn mower, means a lot to Junior. It’s an opportunity to take his business to the next level with increased productivity. Unlike any other zero-turn mower he’s ever operated, he describes riding the ZT6100 as feeling like he’s a part of the mower and that he has “control over every inch of it.” With over 20 properties to take care of, being comfortable is a need for Junior because it enables him to keep going from job-to-job without feeling physically drained. With a mower that feels this good, he feels the only place for productivity to go, is up. 

“I’ll tell you, this thing cuts smooth … smooth like Tennessee whiskey … smooth like butter,” he says. “Everything is within the operator’s control. This seat is so cush. I forgot I was on a mower for a moment.” 

Delivering the goods 

We delivered Junior his brand new ZT6100 zero-turn mower and handed over the keys at his local dealership, Williams Equipment Supply. A Bobcat dealership for over 50 years, Williams Equipment Supply sells everything from small hand tools to 36,000-pound hydraulic excavators. 

“[We have] something for everyone,” says Trey Huey, VP of Williams Equipment Supply, when describing the dealership. “From the guy that’s a DIY weekend type guy to a full-fledged construction company that builds buildings from start to finish.” 

Covering Memphis, Tennessee and surrounding areas, Williams Equipment Supply carries a wide variety of Bobcat equipment from construction machinery and excavators to tractors and mowers. He says the introduction of a Bobcat zero-turn mower is a huge plus for drawing in new customers they wouldn’t normally attract. 

Ready to take your mowing to the next level like Junior? Learn more about our new lineup of Bobcat mowers, including zero turn mowers, stand-on mowers, and commercial walk-behind mowers

More Recent Stories

View All Stories
Bobcat CT4045 & CT2040 Save Day at Crab Orchard Museum A Bobcat CT4045 compact tractor pulling a wagon full of patrons at the Historic Crab Orchard Museum.
Bobcat CT4045 & CT2040 Save Day at Crab Orchard Museum
Learn about how the Bobcat CT4045 & CT2040 Compact Tractors saved the Annual Pumpkin Patch Fundraiser at the Historic Crab Orchard Museum in Tazewell, Virginia.
Bill Hattan Finds Purpose with Bobcat Equipment Bill Hattan has experienced freedom with his Bobcat Equipment that has given his life a new purpose after an accident of losing both legs.
Bill Hattan Finds Purpose with Bobcat Equipment
When Bill Hattan lost both his legs in an accident, he had a decision to make. Now he experiences freedom in his Bobcat equipment and has a new sense of purpose.
Whitfield’s LGS Family Business Grows with Compact Equipment The Whitfield’s LGS crew poses on the jobsite next to an E20 bobcat excavator.
Whitfield’s LGS Family Business Grows with Compact Equipment
Founder Randy Whitfield had his dream become a family operation, with his son and successor, growing the business with Bobcat compact equipment.
Wilson Fence Innovating Fencing Industry with Bobcat Equipment The Wilson Fence crew standing around bundled fence posts
Wilson Fence Innovating Fencing Industry with Bobcat Equipment
Wilson Fence has revolutionized a typically painstaking and laborious process, with an innovative approach to fencepost-setting because of Bobcat equipment.
Sixth Generation Farmer Remains Humble Chelsea Erdmann 6th Generation Farmer Holding Son At Jobsite
Sixth Generation Farmer Remains Humble
Located in New Rockford, North Dakota, the 128-year-old family farm relies on their Bobcat® equipment no matter what challenges arise. Find out how.
Small But Mighty Team Protects Oklahoma Communities The OCC uses a small fleet of Bobcat T770 compact track loaders to maintain its watershed dams.
Small But Mighty Team Protects Oklahoma Communities
The six-person watershed maintenance team with the Oklahoma Conservation Commission (OCC) cut costs and works more efficiently using Bobcat Compact Track Loaders.
McGuire’s Landscaping and Winter Services McGuire’s Landscaping uses a Toolcat 5600 to clear snow in Cle Elum, Washington.
McGuire’s Landscaping and Winter Services
Cory McGuire’s Toolcat 5600, Bobcat S595 skid-steer loader and Bobcat E35 compact excavator give him the versatility to tackle any job that comes his way.
Cy Keller Co-Inventor of World’s First Compact Loader Cy Keller standing next to a Bobcat R-Series T76 compact track loader.
Cy Keller Co-Inventor of World’s First Compact Loader
Cy Keller is the co-inventor of the world’s first compact loader. The 98-year-old visited Swanston Equipment in Minnesota, for a first-hand look at the R-Series loader.
Southern Landscapes Relies on Bobcat Equipment for Generations Bill Adams and his daughter, Taylor, run their family landscaping business in North Carolina.
Southern Landscapes Relies on Bobcat Equipment for Generations
Southern Landscapes is a family-owned business, built on safety, efficiency and Bobcat® equipment.
Manpower and Machine Make for One Tough Team Bobcat E85 compact excavator clearing wood and debris
Manpower and Machine Make for One Tough Team
Joe Branch uses his Bobcat T740 and T770 compact track loaders and an E85 compact excavator to build his six-man land-clearing operation in Texas.

What’s Your Story?

Taking on big, ambitious challenges is what being One Tough Animal® is all about. Tell us how Bobcat empowers or inspires you to accomplish more. Whether it’s at work, at play or in life, share your story with us.

Share Your Story