Doosan Bobcat Named 2020 Impact Award Winner for Bobcat Features On Demand Technology

Published on September 30, 2020

Doosan Bobcat North America, a global leader in compact equipment and innovation, is the winner of the Innovation Leader 2020 Impact Award in the Best New Initiative category for Features On Demand.

WEST FARGO, N.D. (September 28, 2020) – Doosan Bobcat North America, a global leader in compact equipment and innovation, is the winner of the Innovation Leader 2020 Impact Award in the Best New Initiative category for Features On Demand, a digital solution that enables customers to customize features on Bobcat® R-Series compact track loaders and skid-steer loaders. 

Innovation Leader’s 2020 Impact Awards honor companies that have achieved extraordinary outcomes related to their corporate innovation programs. Doosan Bobcat was among only 10 companies worldwide recognized this year. 

“As an innovation leader for more than 60 years, we are thrilled to be honored with the Impact Award,” said Joel Honeyman, vice president of Global Innovation, Doosan Bobcat North America. “Features On Demand is one of many digital product innovations we are introducing to our customers to help increase their productivity. This recognition fuels our drive to keep innovating and moving our industry forward.” 
Bobcat Features On Demand is a patent-pending technology launched in July 2020 that allows customers to purchase R-Series loaders that have certain features enabled by their local Bobcat dealer at the time of purchase. Customers can demo the fully equipped loaders, then pick the features they want to keep. And even years later if, after purchasing and using the machine, customers discover a need for additional features, they have the flexibility to add them to their existing R-Series loader quickly and easily. Bobcat is the first manufacturer to bring this technology to the compact equipment industry. 
Bobcat R-Series machines enabled with the Features On Demand performance package include 2-Speed travel, high-flow hydraulics, automatic ride control, reversing fan and dual-direction bucket positioning. Auto-Throttle is a patented, optional feature that provides dynamic automated throttle control on machines equipped with Bobcat Selectable Joystick Controls. 

Doosan Bobcat and the other Impact Award winners were selected by a panel of judges from Verizon, Philips Healthcare, Vertex Pharmaceuticals, CME Group, Dover Corporation, Duke Energy and Cambia Health Solutions. The Best New Initiative award recognizes well-designed programs with promise that are less than a year old. 

 “2020 has been an incredibly challenging year for innovators in big organizations,” said Scott Kirsner, CEO and editor-in-chief of Innovation Leader. “So we’re really excited to be able to shine a spotlight on some of the people and programs that have been creating positive change. The Impact Awards are all about people who keep moving ahead, no matter what the obstacles — and that’s something really worth celebrating this year!” 

More details about winners and their initiatives will be presented at Impact 2020, which will take place virtually from Tuesday, Oct. 20 to Friday, Oct. 23, 2020.

About Doosan Bobcat North America

Doosan Bobcat North America, headquartered in West Fargo, North Dakota, is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services.  The company is committed to empowering people to accomplish more. Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, BOB-CAT® mowers, Ryan® and Steiner® grounds maintenance equipment, and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company. 

About Innovation Leader

Innovation Leader is a fast-growing media and events company with a laser focus on helping the world’s largest companies build competitive advantage and foster new growth. Since 2013, Innovation Leader has built the largest community of corporate innovation, strategy, and R&D executives in both public and private companies, helping these executives to strengthen their innovation programs; connect with useful resources, solutions, and vendors; and engage with peers inside innovative labs and workplaces around the globe. For more information about Innovation Leader membership and events, visit or follow us on Twitter, LinkedIn, Facebook, and Instagram.