Investment in software company, Greenzie, to complement Bobcat’s own technology initiatives and accelerate innovations forward
WEST FARGO, N.D. (Oct. 17, 2022) – Bobcat Company, a leader in the global compact equipment industry, is accelerating its innovations in the landscaping and grounds maintenance industries with the announcement of its new autonomous mowing system. The company is also announcing the advancement of its autonomous technology and operations through a strategic investment in Greenzie, an industry-leading autonomous software company for commercial lawn mowers and outdoor power equipment.
“Innovation is part of the Bobcat DNA. We invented the compact equipment industry more than 60 years ago, and we continue to reimagine the future of the industry today,” said Joel Honeyman, vice president of global innovation for Bobcat Company. “Through this investment with Greenzie, we can accelerate our development of operator-assisted and automated solutions to help our customers be more productive on the jobsite or their backyard.”
The collaboration supports Bobcat’s introduction of its new autonomous, zero-turn mower, which offers game-changing efficiency and productivity by completing repetitive mowing tasks without the need for an onboard operator.
Designed to operate with software developed by Greenzie, the Bobcat autonomous mower has a ride-and-repeat feature, where operators can plot a course and mark areas for the mower to avoid during autonomous operations. Able to detect objects, known or unknown, the zero-turn mower travels its prescribed path while the operator can take on other tasks and maximize their jobsite efficiency. The machine utilizes mapping to execute an exact route that can be repeated; all of which can be managed or edited on a simple smartphone app.
Through this investment, Bobcat and Greenzie will join forces to accelerate Bobcat’s development of the autonomous capabilities and solutions across its product line-up.
"We are thrilled to close our largest investment round to date with a strategic investment by an industry leader like Bobcat," said Charles Brian Quinn (CBQ), co-founder and CEO of Greenzie. "Our customers are desperate for solutions that help them overcome their biggest challenge: labor shortages. Our software helps crews be more productive, and will run on reliable, rugged Bobcat equipment they trust."
The autonomous mower will make its North American debut at Equip Exposition in Louisville, Kentucky. Demos will be held in Bobcat’s outdoor booth, 7506D.
The mower will have a limited launch in late 2023 with more details forthcoming.
Learn more about how Bobcat is transforming the industry.
About Bobcat Company
Since 1958, Bobcat Company has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts and services. Headquartered in West Fargo, North Dakota, Bobcat continues to lead the industry, all while helping people succeed and build stronger communities and a better tomorrow. For more information, visit www.Bobcat.com.
About Greenzie
Greenzie is a startup based in Atlanta, GA, driven by the mission of freeing humans from repetitive outdoor labor. Greenzie builds software for autonomous robotic commercial lawn mowers. The Greenzie Robotic Ready™ program gives manufacturers the ability to upfit mowers with soon to be industry-standard autonomous mowing functionality.
