Bobcat Company Launches Features on Demand, the Latest Intelligent Technology for Compact Equipment

Published on September 3, 2020

As an industry leader in compact equipment, Bobcat Company is constantly exploring ways to use new technologies to help its customers accomplish more. Now, Bobcat is launching its newest intelligent, digital solution: Features On Demand.

WEST FARGO, N.D. (August 2020) – As an industry leader in compact equipment, Bobcat Company is constantly exploring ways to use new technologies to help its customers accomplish more. Now, Bobcat is launching its newest intelligent, digital solution: Features On Demand. 

Features On Demand is a patent-pending technology that gives customers the flexibility to enable additional features on their R-Series compact loaders as their needs change. This technology gives them the freedom to customize a machine with the exact features required to get their jobs done. Bobcat is the first manufacturer to bring this technology to the compact equipment industry. 

“Innovation is at the core of our company’s legacy, and – with Features On Demand – we’re continuing to show that we’re a driving force with our industry-exclusive technology,” said Joel Honeyman, vice president, Global Innovation, Doosan Bobcat North America. “By developing more intelligent, digital solutions like Features On Demand, we can give customers the flexibility to upgrade their R-Series compact loaders with select features they require to get their work done faster. This technology will help customers improve their productivity by being able to easily adapt their machines to meet the needs of the work they’re performing.” 

How It Works 

Features On Demand allows customers to purchase R-Series loaders that have certain features enabled by their local Bobcat dealer at the time of machine purchase. Customers can demo the fully equipped loaders, then pick the features they want to keep. And even years later if, after purchasing and using the machine, customers discover a need for additional features, they have the flexibility to add them to their existing R-Series loader quickly and easily. 

Current Features 

With Features On Demand, customers can truly customize their machine and have features enabled that help complete specific tasks. Currently, customers can enable the following features on machines equipped with the optional Features On Demand Performance Package: 

  • 2-Speed travel: Increases the speed of the machine when traveling between jobsites.   

  • High-flow hydraulics: Provides additional hydraulic power to boost production of attachments.  

  • Automatic ride control: Reduces material spillage and allows faster travel and increased productivity.  

  • Dual-direction bucket positioning: Keeps the load at a consistent angle through the lift cycle.  

  • Reversing fan: Reduces maintenance and downtime by purging debris buildup. 

Auto-Throttle is a patented, optional feature that provides dynamic automated throttle control on machines equipped with Bobcat® Selectable Joystick Controls. As an operator commands more travel speed or faster workgroup movement, engine power simultaneously increases. This feature easily allows an operator to automatically apply engine RPM while operating the machine.  In addition, this feature will help conserve fuel and works well for newer operators to perform tasks more quickly. 

Available Models 

Features On Demand is currently available on the following R-Series compact track loaders and skid-steer loaders: 

Features On Demand Performance Package* 

  • T76 and S76 

Auto-Throttle (equipped with Selectable Joystick Controls) 

  • T76 and S76 
  • S62 and S64 
  • T64 and S64 
  • T66 and S66 

*Features On Demand Performance Package for 6X compact loaders will be available later in 2020. 

About Bobcat Company

Bobcat Company is a worldwide leader in the manufacturing and distribution of compact equipment. Headquartered in West Fargo, North Dakota, Bobcat offers a complete line of compact equipment including: skid-steer, all-wheel steer, mini track and compact track loaders; excavators; VersaHANDLER® telescopic tool carriers; utility vehicles; Toolcat™ utility work machines; compact tractors; small articulated loaders; zero-turn mowers; attachments and implements. As a global brand with a worldwide network of dealers and distributors, Bobcat is the industry’s original innovator, beginning in 1958 with the first compact machine and predecessor to the skid-steer loader. Bobcat continues to lead the industry by offering quality product solutions and technologies to empower people to accomplish more. For more information, visit Bobcat.com. 
 
Certain specification(s) are based on engineering calculations and are not actual measurements. Specification(s) are provided for comparison purposes only and are subject to change without notice. Specification(s) for your individual Bobcat equipment will vary based on normal variations in design, manufacturing, operating conditions, and other factors. 
 
NOTE TO EDITORS: The public relations contact listed at the top of this press release is not for publication. 
 
For additional information about Bobcat Company, its products and services, point your web browser to Bobcat.com/our_company/media_center. 
 
Bobcat®, the Bobcat logo and the colors of the Bobcat machine are registered trademarks of Bobcat Company in the United States and various other countries. 
 
©2020 Bobcat Company. All rights reserved. 

Bobcat Exhibits History at National Inventors Hall of Fame Museum One of the original Keller Loaders—the precursor to the modern-day Bobcat skid-steer loader—is displayed at the National Inventors Hall of Fame Museum in Alexandria, Virginia.
Bobcat Exhibits History at National Inventors Hall of Fame Museum
Bobcat Company, inventor of the skid-steer loader, has its history on display in a new exhibit within the National Inventors Hall of Fame Museum in Alexandria, VA.
Bobcat Recognized by Fast Company’s 2023 World Changing Ideas Awards  The Bobcat T7X all-electric compact track loader received multiple honors as part of Fast Company’s 2023 World Changing Ideas Awards.
Bobcat Recognized by Fast Company’s 2023 World Changing Ideas Awards
Bobcat Company has been recognized by Fast Company’s 2023 World Changing Ideas Awards, as a winner, finalist and honorable mention in three different categories.
Bobcat Showcasing Advancements at AEM Celebration of Construction The battery-electric Bobcat E32e compact excavator supports work on environmentally sensitive worksites and allow users to operate indoors, where diesel exhaust is restricted.
Bobcat Showcasing Advancements at AEM Celebration of Construction
Bobcat is showcasing its technology and innovation advancements on helping to empower people to build a more sustainable world at the Association of Equipment Manufacturer’s (AEM) Celebration of Construction on the National Mall, May 14-16 in Washington D.C.
2023 Dealer Leadership Group & Honors 16 Dealers for Achievement Bobcat leaders pose alongside members of its 2023 Dealer Leadership Group.
2023 Dealer Leadership Group & Honors 16 Dealers for Achievement
Bobcat Company announced its 2023 Dealer Leadership Group and honored 16 North American Dealers for achievement as the highest-performing dealers in 2022.
Park Improvement Grant & Partnership with NRPA National Recreation and Park Association logo with the acronym of NRPA at top with leaves circling around the letters.
Park Improvement Grant & Partnership with NRPA
Bobcat Company extends five grants, each worth $50,000, to support five park improvement projects in the U.S. in partnership with National Recreation and Park Association (NRPA).
ProMat 2023: Forklifts Lineup & Hydrogen Fuel Cell Forklift A rebranded D70S forklift in Bobcat trade dress.
ProMat 2023: Forklifts Lineup & Hydrogen Fuel Cell Forklift
Doosan Bobcat is showcasing the future of its material handling equipment lineup at ProMat 2023 in Chicago, March 20-23, 2023 with the forklift model families.
Unveiling of Bobcat S7X and RogueX at CONEXPO/CON-AGG 2023 The all-electric Bobcat RogueX is a one-of-a-kind conceptual machine with autonomous operation functionality and both vertical-path and radial-path lift capabilities.
Unveiling of Bobcat S7X and RogueX at CONEXPO/CON-AGG 2023
Bobcat advances industry innovation with unveiling of the Bobcat S7X world’s first all-electric skid-steer loader and Bobcat RogueX new concept track loader at CONEXPO-CON/AGG 2023.
Doosan Bobcat Announces Transition: DPP, DIA & DIV Doosan Industrial Vehicle forklift in rebranded Bobcat trade dress
Doosan Bobcat Announces Transition: DPP, DIA & DIV
Doosan Bobcat announces the transition of Doosan Portable Power (DPP), Doosan Industrial Air (DIA) and Doosan Industrial Vehicle (DIV) to the Bobcat Brand lineup.
Bobcat Forging the Future of Compact Equipment at CONEXPO-CON/AGG 2023 The Bobcat T7X compact track loader drops rocks from its bucket into a pile. 
Bobcat Forging the Future of Compact Equipment at CONEXPO-CON/AGG 2023
Bobcat is forging the future of compact equipment at CONEXPO-CON/AGG 2023 in Las Vegas, NV with showcasing electrification, autonomous operation and technology.
Bobcat Robust Lineup Unveiling at CONEXPO 2023 A rendering of the Bobcat ConExpo 2023 booth.
Bobcat Robust Lineup Unveiling at CONEXPO 2023
Bobcat (65th anniversary) is showcasing its most robust lineup ever at CONEXPO-CON/AGG 2023 in Las Vegas, NV. New innovations, technologies, equipment, expertise and more.