- Home
- Company
- News & Media
- Press Releases
- Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Bobcat Company Highlights Machine Security During National Vehicle Theft Prevention Month
Published on July 8, 2025
- Bobcat Company is spotlighting National Vehicle Theft Prevention Month by raising awareness of the growing issue of equipment theft in the U.S.
- In 2024, Neuroject reported that heavy equipment theft costs the North American construction industry between $300 million and $1 billion annually, representing one of the most significant financial burdens for construction companies.
- With Bobcat Machine IQ and similar telematics software, operators can track their machines’ current location and history, enact geofencing with custom parameters and establish machine curfews.
Machine IQ telematics and other emerging technologies’ robust security features offer smarter, safer equipment protection
WEST FARGO, N.D. (July 7, 2025) – Bobcat Company, a global equipment, innovation and worksite solutions brand, is spotlighting National Vehicle Theft Prevention Month by raising awareness of the growing issue of equipment theft in the U.S. The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) observes National Vehicle Theft Prevention Month in July to call attention to vehicle theft and urges owners and operators to take preventive steps to keep their vehicles and equipment safe.
In April, the American Rental Association reported that equipment theft is an astonishing $100 million-a-year crisis for the equipment rental industry alone. In 2024, Neuroject reported that heavy equipment theft costs the North American construction industry between $300 million and $1 billion annually, representing one of the most significant financial burdens for construction companies.
“The frequency of equipment theft has created new challenges on the job site,” said Garrett Maurer, director of digital product management at Bobcat. “The good news is that operators and construction business owners can do something about it. With Bobcat Machine IQ and similar telematics software, operators can track their machines’ current location and history, enact geofencing with custom parameters and establish machine curfews. These are great ways to reduce instances of equipment theft and be in the know about your machines anytime, anywhere.”
With the Remote Engine Disable/Enable feature in Machine IQ, operators can also respond to suspected unauthorized use by remotely disabling and re-enabling the engine through the Bobcat Owner Portal or Machine IQ mobile app—enhancing control and security anytime, anywhere.
While there are a variety of factors that can impact the likelihood of equipment theft – such as worksite location or lack of adequate surveillance – enhancing security measures and improving asset tracking may help deter potential thieves. Here are some important steps to take if you suspect theft of your owned or rented equipment using Machine IQ:
- Verify location first: Log into the Bobcat Owner Portal to confirm your machine’s location with GPS tracking.
- Disable engine: If unauthorized use is in progress, use Remote Engine Disable/Enable to prevent further operation and potential damage to your equipment.
- Contact law enforcement: File a report with local authorities and provide applicable equipment details and GPS information.
- Contact your dealer: Notify your local dealership partner about the theft and police report. Request their assistance with documentation if needed.
- Notify your insurance company: Follow standard protocols with theft claims and provide proof from your dealership if needed.
Emerging technologies are supporting construction business owners and operators in their effort to improve machine security, reduce risks and protect valuable assets. National Vehicle Theft Prevention Month is a great opportunity to keep these insights top of mind.
For more information about Bobcat Machine IQ or other digital products, please visit bobcat.com.
About Bobcat Company
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services.
With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.
©2025 Bobcat Company. All rights reserved.
More Releases
View All Press Releases- Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company Appoints Laura Ness Owens as CMO, Marketing Leaders Promoted
Bobcat Company appoints Laura Ness Owens as CMO, leading global strategies for marketing, brand and more. Kristen Hintermeyer and Lanelle Vasichek promoted to key marketing and brand leadership roles. - Bobcat Powers Community Impact: Social Media Campaign Benefits Local Parks and Recreation Spaces
Bobcat Powers Community Impact: Social Media Campaign Benefits Local Parks and Recreation Spaces
Support parks and recreation this July with Bobcat Company, by tagging photos with #WorkWorthDoing and @Bobcatcompany, Bobcat will donate $10 to NRPA per post, up to $150k. - Bobcat Partners with University of North Carolina at Charlotte on Scholarships, STEM Initiatives
Bobcat Partners with University of North Carolina at Charlotte on Scholarships, STEM Initiatives
Bobcat Company partners with UNC Charlotte with a $200,000 donation for scholarships to support future engineers, business, computing and STEM professionals. - Bobcat Company and Josh Duhamel Give Back to the Los Angeles Fire Department (Work Worth Doing)
Bobcat Company and Josh Duhamel Give Back to the Los Angeles Fire Department (Work Worth Doing)
Josh Duhamel joins Bobcat Company, in its Work Worth Doing campaign to donate a Bobcat UV34XL to the Los Angeles Fire Department Station 88 wildland crew. - National Forklift Safety Day: 5 Tips for Proper Forklift Operation
National Forklift Safety Day: 5 Tips for Proper Forklift Operation
Bobcat is proud to join the nationwide effort of bringing awareness to forklift safety by highlighting proactive steps that promote productivity while providing education on safe operation. - Bobcat Recognizes Community Heroes Through Its “Work Worth Doing” Initiative
Bobcat Recognizes Community Heroes Through Its “Work Worth Doing” Initiative
Bobcat Company is celebrating community heroes through its “Work Worth Doing” initiative. Join Chip Gaines, Josh Duhamel, Justin Moore, and Ryan Nyquist in honoring these heroes nationwide. - Bobcat B760 Backhoe Loader Earns 2025 Concrete Contractor Top Products Award
Bobcat B760 Backhoe Loader Earns 2025 Concrete Contractor Top Products Award
Bobcat B760 Backhoe Loader wins 2025 Concrete Contractor Top Products award for its powerful digging depth, performance, and innovation, gaining industry interest. - Bobcat Company Unveils New CT4545, CT4558 Models & FL9-2 Size
Bobcat Company Unveils New CT4545, CT4558 Models & FL9-2 Size
Bobcat Company expands its compact tractor lineup in the 4500 platform with two new models of the CT4545 and CT4558, plus introduced a new front-end loader size, FL9-2. - Bobcat to Showcase Worksite Solutions and Technology at AEM’s Celebration of Construction
Bobcat to Showcase Worksite Solutions and Technology at AEM’s Celebration of Construction
Bobcat Company to showcase end-to-end job site solutions at AEM’s Celebration of Construction on the National Mall, May 14-16, in Washington, D.C. - Bobcat Company Launches its Most Powerful Mini Track Loader: The MT120
Bobcat Company Launches its Most Powerful Mini Track Loader: The MT120
Bobcat Company introduces its most powerful mini track loader, the MT120 with increased operating capacity and industry-leading lift height and reach performance.