Bobcat Innovates for Jobsite of the Future with Smart, Sustainable and Connected Machines at CES 2024

Published on December 15, 2023

Doosan Bobcat, Inc., a company within Doosan Group, will showcase its latest product and technology concepts Jan. 9-12, 2024, at CES®, the world’s most influential technology event. Bobcat will highlight several machines and unveil a new concept machine during CES’ Media Days at the Doosan press conference.

Next-Gen Artificial Intelligence, Electric and Autonomous Machines on Display  

WEST FARGO, N.D. (Dec. 14, 2023) – Doosan Bobcat, Inc., a company within Doosan Group, will showcase its latest product and technology concepts Jan. 9-12, 2024, at CES®, the world’s most influential technology event.  

Located in the Doosan booth (5941, West Hall, Las Vegas Convention Center), Bobcat will highlight several machines and unveil a new concept machine during CES’ Media Days at the Doosan press conference at 3 p.m., Jan. 8, at Mandalay Bay’s Tradewinds ballroom.  

“As a pioneer in the compact equipment industry, we are continually innovating to create solutions for our customers’ toughest challenges,” said Joel Honeyman, Doosan Bobcat vice president of global innovation. “By combining emerging technologies with our proven products, we are developing cutting-edge solutions to meet the demands of a changing world as we transform how we work, build and live.”  

The Bobcat display within the Doosan booth offers show attendees the opportunity to see the machines up close and interact with technology demos. Highlights include:   

New Smart Machine Transforms Farming   

Bobcat is launching new technologies for a better, more sustainable world. This includes a concept machine that is designed to make farming more sustainable, efficient and smart through AI, autonomy and electric operation. This machine and technology will change the way work is done and will be announced at CES Media Days and on display the week of CES in the Doosan booth.  

CES 2024 Innovation Award Honoree: The All-Electric Bobcat S7X Skid-Steer Loader   

Following the introduction of the all-electric Bobcat T7X compact track loader unveiled during CES 2022, Bobcat continues to evolve its all-electric product offering with the Bobcat S7X skid-steer loader.  

Powered with a lithium-ion battery, the S7X steer-skid loader is all-electric, as Bobcat eliminated all hydraulics, and instead uses electric drive motors and ball screw actuators for lift and tilt functions. By eliminating the hydraulics, the S7X has 50% fewer components, simpler componentry and 96% less fluid, coolants and lubricants compared to traditional diesel-hydraulic loaders.  

Bobcat was recognized as a CES Innovation Awards Honoree* as the S7X was honored in the categories of “Sustainability, Eco-Design & Smart Energy” and “Smart Cities.” The awards recognize outstanding product design and engineering in consumer technology products.  

Advanced Display Technology Enhances Operator Productivity   

Bobcat is displaying the future of advanced display technology with its transparent, touch display concept, which enables operators to seamlessly view both the jobsite and operation information. Built into the cab door of the S7X, the display serves dual purposes by transforming the machine’s main window to enhance operator productivity and efficiency to the task at hand. The display concept was developed in conjunction with LG Electronics and BSI Research.  

Bobcat RogueX2 Concept Loader Tests the Limits of Machine Functionality  

Bobcat is showcasing its latest concept loader, the RogueX2. This all-electric and autonomous concept machine produces zero emissions, as it features a lithium-ion battery, electric drive system and electric actuated lift and tilt kinematics with no hydraulics.        

RogueX2 is the second iteration of this Bobcat invention. The RogueX and subsequent RogueX2 were built as a proving ground to advance the Bobcat innovation roadmap, evaluate customer perceptions and challenge the paradigms of traditional kinematics and machine functionality.   

Built without a cab, this one-of-a-kind conceptual machine explores the idea of operating where humans cannot go to tackle more work in more places than ever from an autonomous or remote position. Show attendees can see the latest iteration of this loader with enhanced features designed to further advance the future of work.  

Bobcat ZT6200 Autonomous Zero-Turn Mower Addresses Labor Challenges  

Bobcat has advanced its innovations in the landscaping and grounds maintenance industries with its autonomous zero-turn mower, the Bobcat ZT6200. This machine offers game-changing efficiency and productivity by completing repetitive mowing tasks without the need for an onboard operator.   

Designed to operate with software developed by Greenzie, the Bobcat autonomous mower allows operators to plot a perimeter and mark areas for the mower to avoid during autonomous operations. The machine utilizes specialized mapping to execute the most efficient route that can be repeated, all of which can be managed or customized on a simple smartphone app.   
Bobcat Digital Technologies Revolutionize the Jobsite  

Show attendees can learn how to get the most from Bobcat equipment with its digital products such as Bobcat MaxControl and Bobcat Machine IQ.  

Learn more about how Bobcat is transforming the industry through its innovation leadership.  

Bobcat will exhibit alongside other Doosan Group business units at CES including Doosan Enerbility, Doosan Robotics and HyAxiom, Inc.   

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.  

About Bobcat Company    

Since 1958, Bobcat Company has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services. In 2024, Bobcat will expand its brand with the addition of portable power, industrial air, industrial vehicle and turf renovation equipment offerings. With its North American headquarters in West Fargo, North Dakota, Bobcat continues to lead the industry with its new and innovative offerings.   

The Bobcat brand is owned by Doosan Bobcat, Inc., a company within the Doosan Group. Committed to empowering people to accomplish more, Doosan Bobcat is dedicated to building stronger communities and a better tomorrow.    

About Doosan Group  

Founded in 1896 and headquartered in Seoul, South Korea, Doosan Group has committed to “Building your tomorrow today” with the conviction that companies must contribute to humankind by helping shape the future and improve quality of lives through innovation and corporate social responsibility.     

As a leading global player in the clean energy, smart machine, and semiconductor businesses, Doosan continues to identify new growth engines globally while committing to innovation and technology excellence. Doosan Group is comprised of a worldwide network of offices and employees across 24 countries and corporate regional headquarters in the U.S., Japan, UK, China, Germany, Vietnam, Singapore, India, and Czech Republic. Doosan Group is invested in collaborating with several global top-tier companies that possess original technologies or synergies with Doosan’s existing businesses, such as nuclear power plant equipment, gas turbine, hydrogen fuel cells, compact equipment, collaborative robot, electro-material, and semiconductor test service.  

©2023 Bobcat Company. All rights reserved.