The Bobcat brand is known worldwide, initially for the skid-steer loader that started to carry the Bobcat name in 1962. Today, there are countless other types of compact equipment that carry the Bobcat brand. See how the brand and product trade dress have changed over 60 years.
An updated version of the Bobcat logo is created when corporate parent Ingersoll Rand updates its identity system. The 23-year-old cathead symbol remains, but the logotype uses the font family Impact Bold Condensed.
In Ingersoll-Rand’s attempt to tie together its various sub-brands under a new IR symbol, designers create an “IR Bobcat” logo. Used on the loader tailgate and elsewhere, the design is dropped after just a couple of years in favor of the Bobcat logo, which has a stronger brand identity.