Bobcat Company Announces Investment in Agtonomy to Accelerate Technology in Ag Industry

Published on June 6, 2023

Bobcat Company announced a strategic investment in Agtonomy, a Silicon Valley-based, ag tech software company that helps agriculture and land maintenance operators optimize operations through sustainable, innovative solutions. Bobcat’s equity investment is part of a broader strategic partnership with Agtonomy formed in early 2023 to create new and innovative ways to enhance Bobcat equipment for increased productivity and performance.

Investment aligns with Bobcat’s ongoing strategy to empower farmers, specialty growers and others in agribusiness with innovative equipment to accomplish more  

WEST FARGO, N.D. (June 6, 2023) – Bobcat Company, a global compact equipment, innovation and worksite solutions brand, announced today a strategic investment in Agtonomy, a Silicon Valley-based, ag tech software company that helps agriculture and land maintenance operators optimize operations through sustainable, innovative solutions.    

Bobcat’s equity investment is part of a broader strategic partnership with Agtonomy formed earlier this year to create new and innovative ways to enhance Bobcat equipment for increased productivity and performance.   

“By leveraging the software solutions developed by Agtonomy, we can continue to focus on productivity gains from Bobcat equipment and advance alternative energy and autonomous innovation in farming and related industries,” said Scott Park, CEO and vice chairman of Doosan Bobcat, Inc. “We are always looking to bring the best solutions to our customers. And, given our ongoing partnership, we are excited to pioneer new advances together to empower farmers to accomplish more.”  

This investment will accelerate development to deliver value to specialty ag farmers and growers to help them lower operating costs, achieve greater efficiencies and address ongoing skilled labor shortages.  

“We're delighted to strengthen our partnership with Bobcat, the leading innovator in compact equipment,” said Tim Bucher, CEO and co-founder of Agtonomy. “By joining forces, we can rapidly accelerate our impact on the farming community. With our shared commitment to innovation, we are poised to deliver solutions that address the many challenges facing agriculture today.”   

Agtonomy’s technology allows farmers to remotely execute labor-intensive field tasks, such as weeding, spraying, mowing and transporting with more precision. The solution allows farming operations to automate workloads, increase labor efficiency and provides farmers with greater control over the economics of their operations.   

“Our dedication to innovation, the future of autonomous operation and alternative-energy solutions makes Agtonomy an ideal company to invest in as we strive to help farmers be more productive and efficient,” said Joel Honeyman, Doosan Bobcat vice president of global innovation. “We are committed to integrating smart solutions with our equipment to advance the farming community.”  

Bobcat offers an extensive lineup of agriculture equipment along with attachments designed for farmers, ranchers and landowners. Through this partnership, Bobcat and Agtonomy will collaborate to create new and innovative ways of enhancing Bobcat equipment for increased productivity and performance to benefit farmers and specialty growers.   

Investments like this are a critical aspect of Bobcat’s vision to integrate smart and sustainable technological advances with its 65-year legacy of innovation. In addition to Agtonomy, the company has two additional technology investments currently in its portfolio. This includes radar technologies company Ainstein AI and Greezie, an autonomous software company for commercial lawn mowers and outdoor power equipment.   
  
Learn more about how Bobcat is transforming the industry through its innovation leadership.   

About Bobcat Company       

Since 1958, Bobcat Company has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services. In 2024, Bobcat will expand its brand with the addition of portable power, industrial air and industrial vehicle offerings. Headquartered in West Fargo, North Dakota, Bobcat continues to lead the industry with its new and innovative offerings.   
   
The Bobcat brand is owned by Doosan Bobcat, Inc., a company within the Doosan Group. Committed to empowering people to accomplish more, Doosan Bobcat is dedicated to building stronger communities and a better tomorrow.     

About Agtonomy  

Agtonomy, based in south San Francisco and Sonoma County, is a hybrid autonomy and tele-guidance service platform with the venture backing of GV, Toyota Ventures, Grit Ventures, Flybridge, Momenta, Village Global, Cavallo Ventures, Mirae Asset Venture Investment and many other prestigious investors. The platform will give local agriculture and land maintenance operators the ability to solve the skilled labor shortage with autonomous equipment and greatly increase their efficiency. The executive team consists of veterans from the AI, EV, cloud service and agriculture industries with extensive experience at companies like Amazon, Apple, Google, CNH Industrial, Microsoft, Uber, and Kittyhawk as well as lifelong farming experience at Northern California agriculture operations such as Trattore Farms.  

©2023 Bobcat Company. All rights reserved.  

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